The Power Of Indie Brokerages With Pam O'Connor

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

What’s the purpose of a real estate broker? It’s a question that both agents and entrepreneurs are asking a lot these days. Some say traditional brokerages are a thing of the past. But for Pam O’Connor, brokers have never been more relevant — and she’s making sure they stay that way. Pam has been named one of the top 25 most influential people in real estate by both the NAR and Swanepoel, and it’s easy to see why. As president of Leading Real Estate Companies of the World, Pam oversees a network of the most successful independent brokerages around the globe. LeadingRE companies generate an astounding $330 billion in annual home sales. That’s partly due to the high bar LeadingRE has set for its members when it comes to digital marketing. In this interview, Pam explains why there’s never been a better time to join or start an independent brokerage, and why referrals are worthless without the right systems to capitalize on them.