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1 Advancing Cardiology and Heart Surgery Through a History of Collaboration 20:13
305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen
Manage episode 461583408 series 2803920
What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.
We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.
Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time. All in all, it’s cost effective. But what type of campaign should you run? What does active consideration do in your audience’s minds?
And, we share a hard truth: you can’t win with just product attributes these days. So, what does it take to win people over?
If you’re looking to level up when it comes to funnel strategy, ROAS, and more, this is the episode for YOU.
Follow Joey:
LinkedIn: https://www.linkedin.com/in/joeysteger/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
497 episodes
Manage episode 461583408 series 2803920
What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.
We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.
Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time. All in all, it’s cost effective. But what type of campaign should you run? What does active consideration do in your audience’s minds?
And, we share a hard truth: you can’t win with just product attributes these days. So, what does it take to win people over?
If you’re looking to level up when it comes to funnel strategy, ROAS, and more, this is the episode for YOU.
Follow Joey:
LinkedIn: https://www.linkedin.com/in/joeysteger/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
497 episodes
All episodes
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1 How To Prevent Marketing Fire Drills (Solo Edition) 8:30
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1 307 - How To Never Miss A Marketing Lead Again with Sarah McConnell, VP of Demand Generation at Qualified 40:19
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1 How to Write a KILLER Design Brief (Solo Edition) 9:59
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1 SPECIAL SERIES: Hidden Benefits of a Podcast | Bathroom Break #39 🚽 11:55
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1 305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen 44:38
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1 304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon 33:46
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1 SPECIAL SERIES: Hot Take: Clickbait is… | Bathroom Break #38 🚽 9:45
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1 5 Tips for Buying and Implementing Marketing Tools (Solo Edition) 8:02
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1 303 - How To Start/Scale A Newsletter in 2025 with Matt McGarry, Founder + CEO of GrowLetter 35:06
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1 5 Content Marketing Trends for 2025 (Solo Edition) 5:51
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1 302 - How to Scale an Agency with Tess Voecks, VP of Ops at RicketyRoo 32:13
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1 300 - Starting a Brand from 0️⃣to 1️⃣ with Arielle Spiegel 32:12
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1 299 - Turning Customers Into Community with Amy Upchurch, Founder + CEO of Pink Stork 27:30
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