Episode 18 – Stop the Revenue Leakage and Save Your Brand

The Marketing Minute

One of the most overlooked areas of Sales Enablement and Brand Management is revenue leakage. But it doesn’t have to be that way. Stop the leakage and save your brand from getting damaged. As business leaders, we instinctively look at revenue results, costs, margins and the drivers behind each. We may look at employee churn and even CSAT or VOC scores, but other than perhaps the CFO, who’s really looking at revenue leakage? Sales Enablement can put into practice a great process for the sales teams and create a strong supporting infrastructure to go with it. But unless someone is regularly scoring client churn, associated costs and rationale, revenue will continue to leak. Wouldn’t it be better if the business consistently kept its clients long term and stopped the leakage? Begin by examining why clients are leaving and then assign a senior owner to stop the leakage in partnership with the leadership team. Your brand, sales team and CFO will thank you. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support