Episode 19 – Talking Sales Enablement & Marketing to the CEO

The Marketing Minute

When it comes to talking sales enablement or marketing with the CEO, it’s a mixed bag. Some CEOs are super savvy when it comes to lead gen, bid production, social platforms, PR, media buy and publishing. They get it. Other CEOs understand parts and pieces; they all have varying degrees of interest, and of skepticism. So, the sales and marketing leadership has to always be ready to speak the language of the CEO. CEO’s typically will want to focus on three things: revenue growth, improving employee morale and enhancing long-term customer loyalty. That means it is vital that sales enablement and marketing leaders adopt the vocabulary of the CEO, and that begins with understanding the CEO’s top priorities, and then looking at the meaningful activities that will showcase alignment –– and results. That way, when the CEO asks for an update, the response will always be guaranteed to hit the CEO’s sweet spot and priorities. I’d say it is always best to ensure your activities are aligned with the CEO’s top priorities and then have a “star story” (beginning with results) that can be easily and obviously be traced back to sales and marketing’s impact on those priorities. That’s a win-win-win sure to make the CEO grin. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support