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Episode 20 - Speaking the CEO’s Love Language is Vital
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The #1 best way for sales enablement and marketing leaders to score points with the senior team is to speak the CEO’s love language. A recent Deloitte study reported in the Wall Street Journal encouraged marketers and sales enablement leaders to establish and embrace business metric in order to gain a more solid footing with senior leadership. This idea of using traditional sales enablement programs’ analytics and those of marketing campaigns, for example, just won’t cut it any more. The best advice to these leaders is to learn to speak the CEO’s love language and that means talking about how your activities are directly impacting revenue growth (not just gains), how you are helping to improve employee team morale and how you are helping to lock-in long-term client loyalty. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
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