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David Brier AKA One Brand-y Boiiii
Manage episode 312544579 series 3237455
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Nobody cares about your pitch.
We see more than 5000 marketing messages a day.
That's a lot of noise.
90% of those messages are forgotten instantly.
That's why you need to rise above the noise.
You need to be seen as different.
Enter David Brier.
World-renown branding expert and Bestselling-author.
He's worked with everyone from Rolling Stones Magazine to startups and even cities.
"Branding is the art of differentiation."
It's not just about making a logo.
It's looking at the market.
And seeing how you can be different.
Not "the same as but."
But a totally different story.
Ready to be remembered.
Ready to stand out.
Ready to sell.
How do you do that?
One tactic is looking at what your market is known for.
Plumbers used to be known as people that are always late.
So one brand made a promise.
"For every minute we're late, we'll pay you 5 bucks".
Guess who dominated that market?
I got this example from David.
He mentioned it when he was interviewed by Grant Cardone.
I'll be interviewing David Next.
We're going to dive deep into branding.
If you check in, you'll learn how to stand out from the crowd.
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