How B2B Growth Works and Why Retention Is King With Jean Bonnenfant

The Marketing Picnic

When you delve deep into marketing, beyond just the “likes” and first impressions of a company, you will find what really matters is the real growth marketers of the field who are changing the way marketing is being perceived.

Using cutting edge programming models and full-funnel marketing, growth marketers are able to drive innovation through data.

One of these top players in the field is Jean Bonnenfant. A lead speaker and international growth marketing trainer for Growth Tribe France.

What’s really distinctive about Jean is that he is not just another marketer, he really knows how to play this sophisticated game that’s involved in the industry.

Jean Bonnenfant shares his insights on what makes a product or service thrive and what prevents a start-up from succeeding.

Bonnenfant relies on data-driven, full-funnel marketing using tooling, code, psychology, and curiosity.

Jean Bonnenfant is credited with training almost 1500 participants and has spoken at twenty-eight events with crowds up to 500 people.

Jean Bonnenfant over two years went from knowing nothing about growth marketing to becoming the head of Growth Tribe Training France.

He started out in marketing at another company that wasn’t the right cultural fit. He aimed to become the best trainer he could be and started speaking at conferences where he became an eminent public speaker.

Bonnenfant focuses on retention and activation as he believes these will make a company greatly more successful in the long run. He trains people of this ability at the Growth Tribe’s Advanced Growth Hacking Course.

In the interview today, Jean Bonnenfant shares some of the best skills to focus on if you want to push the limits, the significance of curiosity, retention curves, analytic frameworks, the advantages of rapid experimentation, and overall why Jean Bonnenfant is one of the most notable growth marketers out there!

What was your favorite tip or moment from the interview? Let us know!

Want more episodes pertaining to Growth Marketing?

Listen to TMF Picnic’s interview with Ricardo Ghekiere, An Actual Real-Life “Growth Marketer” With Great Hair! [http://tmfam.rocks/ricghek]

Listen to TMF Picnic’s interview with Fotis Panagio, The Mentor Hacker![http://tmfam.rocks/ft0pan]

Selected Links:

Want to Connect with Jean Bonnenfant?

• LinkedIn (https://www.linkedin.com/in/growth-hacking-speaker/)
• Twitter [https://twitter.com/bonnenfantjean?lang=en]
• Growth Tribe Website [https://growthtribe.io/]

Identifying and Developing Soft Skills | Glassdoor [https://www.glassdoor.com/blog/guide/develop-soft-skills/]

Lean Analytics | Alistair Croll & Benjamin Yoskovitz [http://leananalyticsbook.com/]

Trust Me, I’m Lying | Ryan Holiday [https://www.goodreads.com/book/show/13542853-trust-me-i-m-lying]

Jeff Bezos Working Years in the Future | Business Insider [https://www.businessinsider.com/jeff-bezos-forbes-interview-works-years-in-future-2018-9]

Episode Show Notes

• What is Something That You Want People to Understand About You? [1:40]
• Has Your Curiosity Every Led You Somewhere Unexpected? [4:20]
• How Did You Go from Not Knowing What Growth Marketing Was to Two Years Later Being the Head of Training for Growth Tribe France? [8:19]
• How Did You Set Yourself Up to be Successful? [12:05]
• The Book, Lean Analytics, and Nailing Retention [18:35]
• Publicity Stunts or Something Much Simpler? [23:32]
• Getting Closer to The Truth—Being Customer Centric in Your Approach [28:35]
• Working Through the Change [33:53]
• How Do You Apply an Analytics Framework and Growth Marketing Mindset to Providing a Service? [41:45]
• Can You Elaborate on the Tracking Aspect of the Process? [50:55]
• What is the Number One Metric That You Are Tracking at Growth Tribe Right Now? [54:17]
• Inspiring Content on LinkedIn [55:30]
• Having Taken the Workshop for Growth Using AI, What is the Number One Thing You Have Learned? [58:06]
• Closing Thoughts [1:02:36]