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Raj Goodman AKA The Founder of Goodman Lantern
Manage episode 312544569 series 3237455
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Without Raj, we would have lost 30 000 USD in Revenue.
Our client was getting frustrated.
We were hired to turn him into a LinkedIn thought-leader.
But we hit a wall.
His industry and mind were highly technical, and we needed someone to translate his thoughts into "human language."
We had great storytellers, but they struggled to understand the tech.
The client who's a tech genius and innovator couldn't simplify his message.
We tried copywriter after copywriter.
But no one was able to capture:
Their tone
The Technical finesse
The beauty of their company.
We were about to give up when Raj messaged us.
"I think we can help."
Within a month, we got this comment under one of our client's post:
"You have such a clear way of communicating complicated and technical Jargon".
Raj his writers, Editors, project managers, and the process had saved the day.
At a price that was 25% below our other writers'.
Creating content is a hard business. TMF has gone through many writers already.
But I wasn't surprised Raj managed, after all, he's scaled businesses from 7.5M to 40M in the past.
Something sets Goodman Lantern apart.
Today we're talking about:
- GL their Secret Sauce
- Bootstrapping Businesses
- Native content writing
See you in the comments!
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