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Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services Firms
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In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerful narrative can help drive personal and business connections effectively. "You're just sharing to start a conversation around," Kacy Maxwell instills the idea of using LinkedIn more as a platform for meaningful conversations rather than just for promoting one's brand or services. What else is in it for you?
- How can transforming LinkedIn activity into a conversation foster a more genuine and engaging presence?
- What are the common mistakes and strategies to enhance one's LinkedIn presence?
- Why is it important to have a strong point of view while avoiding grandiose claims?
- What is the framework implemented by the Provisions Group to assess their team members' strengths, expertise, and personality traits?
- How can one leverage LinkedIn for effective lead generation?
Delve into these questions and more about digital marketing and content strategies with the Master Marketer Show.
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