show episodes
 
Artwork

1
Proof Point

Stacie Porter Bilger

Unsubscribe
Unsubscribe
Monthly
 
This is Proof Point podcast where we decode digital success, one click at a time. We share key takeaways fueled by data and insights that your team can implement today to drive growth.
  continue reading
 
Today’s cyber attacks target people, not technology. Protecting People is a podcast focused on the human side of cybersecurity. Each episode, you’ll learn how today’s threats really work, who’s being targeted by them, and what you can do to safeguard your people, data and systems.Get real-world insight and learn about the latest trends in social engineering, malware, threat protection, cloud security and more. Protecting People is cybersecurity for the rest of us.
  continue reading
 
Artwork

1
Demand Wars

Bolaji Oyejide

Unsubscribe
Unsubscribe
Monthly
 
We love great marketing. Marketing meets your people in their problem, and guides them to a successful version of themselves. But B2B marketing is broken Fire Drill Forecasting, MQL Chasing Cyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY cost But only 5% of buyers are in a buying cycle. And it's a blood bath of competition. There's a war coming. And you're about to meet the Rebel Alliance. Welcome to Demand Wars. Where the best B2B marketers in the world ...
  continue reading
 
Artwork
 
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS. Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth. Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed ...
  continue reading
 
Loading …
show series
 
Marcus A. Canady is the Founder and CEO of the Canady Leadership Group, a consulting firm specializing in leadership development and coaching for first-line managers and senior executives. A 24-year veteran of the Coast Guard, experienced helicopter pilot, and respected thought leader, Marcus leverages his personal and military experiences to enhan…
  continue reading
 
Lance Owide is the Senior Director and General Manager of B2B at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. Prior to his role at BigCommerce, Lance honed his expertise in finance, spending four years at UBS investment bank and another four in private equity at Apollo Global Management. Movin…
  continue reading
 
Patricia Vandervort is the Director of Seeds of Hope, an addiction recovery program in Indianapolis. As an alumna of Seeds of Hope herself, Patricia has personally navigated the challenges of addiction for over two decades, including incarceration. Through her experiences, she discovered her passion for helping others lead fulfilling, sober lives a…
  continue reading
 
Lauryn Spence is the Director of Agency Partnerships at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. With nearly a decade of experience in e-commerce, Lauryn has collaborated with thousands of brands and agencies across various niches and managed her own online store. At BigCommerce, she leads…
  continue reading
 
Anthony Robison is the Senior Designer and Brand and Creative leader at Greenlight Guru, an industry leader in QMS and clinical data capture software for MedTech companies. Indiana-grown designer with over 15 years of experience in the field, Anthony has led creative projects for notable brands across sectors, including higher education, high-growt…
  continue reading
 
Nick Hupp is the SEO and Digital Marketing Manager at Proof Digital, a strategic and creative performance marketing agency partnering with organizations to create data-fueled marketing for tangible growth and ROI. As a data-driven professional, Nick has over five years of experience in digital marketing, content development, e-commerce, social medi…
  continue reading
 
Jason Kuzik is a military veteran with over 27 years of service spanning the US Army, National Guard, and Coast Guard. From joining the army at 17 to his stint in the National Guard, Jason continuously sought his true calling until curiosity and a desire for new horizons led him to the US Coast Guard during the 2003 recession. He has navigated the …
  continue reading
 
Ben Freda is the Founder and President of BFC Digital, a boutique web development company dedicated to helping nonprofit organizations with their information technology and service needs. In his role, he provides team support for coding, design, strategy, integration, and web technology solutions. Although Ben brings over 20 years of web technology…
  continue reading
 
In the digital age, data loss prevention is a top concern in cybersecurity as organizations strive to safeguard sensitive information in the hands of careless, compromised and complicit users. Today’s episode of Protecting People dives into the inaugural Data Loss Landscape report. Our guests, Itir Clarke and Brian Gleeson shed light on the alarmin…
  continue reading
 
Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked fo…
  continue reading
 
Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organiza…
  continue reading
 
Today’s episode revolves around the latest edition of our monumental research endeavor, the "State of the Phish" report. Joining host Brian Reed is a diverse panel of global experts: Jennifer Cheng from Singapore, Carl Leonard from the U.K., Marcelo Bezerra from Brazil, and Paul Chavez from the U.S. While we see new encounters with malware strains,…
  continue reading
 
Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked fo…
  continue reading
 
Five Minute Forecast for the week of January 29th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • 23andMe shares details of genetic data stolen in last year’s breach • Ransomware payments drop to a new low • The FBI warns of a new scam using bike couriers And senior researcher Greg Lesnewich talks…
  continue reading
 
Five Minute Forecast for the week of January 22nd. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Microsoft under attack from Russian state-sponsored hacking group • A ransomware attack steals data of over 35 million shoppers • Researchers link 3AM ransomware to the notorious Conti group And senio…
  continue reading
 
Few tools are as critical to modern business than Microsoft 365. Unfortunately, the platform’s ubiquity and central role in the workplace also make it a prime target for cyber attackers. In the face of these threats, Microsoft announced what it’s calling the Secure Future Initiative, or SFI. Today’s guest is Mark Harris, a cybersecurity advisor at …
  continue reading
 
Five Minute Forecast for the week of January 15th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • CISA issues warning over high-severity SharePoint vulnerability • Ransomware gang steals 1.3 million records from Fidelity National Finance • Fake 401k statements used to hook victims on phishing spre…
  continue reading
 
Five Minute Forecast for the week of January 8th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • LockBit ransomware threatens to leak sensitive medical data • The FTC asks for help detecting AI voice clones • Crypto-draining scams surge on social media And senior threat intelligence analyst Selena…
  continue reading
 
With the holiday season upon us, the rush of shopping, travel planning, and charitable giving is in full swing. But as we engage in festive activities, cybercriminals are equally active, exploiting our generosity and the holiday spirit. In this episode, we dive into how to protect ourselves and our loved ones during the holidays and into 2024. We a…
  continue reading
 
Five Minute Forecast for the week of December 18th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Play ransomware preys on hundreds of victims, including critical infrastructure • Qbot malware quacks again after law enforcement take-down • Amazon engineer pleads guilty to massive crypto theft And…
  continue reading
 
Five Minute Forecast for the week of December 11th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Unpatched exploits leave U.S. agencies vulnerable to attack • Nissan investigates a potential data breach in Australia and New Zealand • Bored Apes on the loose after NFT security bug revealed And se…
  continue reading
 
Five Minute Forecast for the week of December 4th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • U.S. takes action against North Korean cybercriminals • TrickBot developer faces long prison stay after guilty plea • More victims caught up in October’s Okta breach And senior threat intelligence ana…
  continue reading
 
In-person events are making a comeback! Join us as we explore how Adam Beck and his team at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality. Learn key insights on event strategy, including: - How to determine there is demand and find the right audience for your event idea - Tips …
  continue reading
 
Five Minute Forecast for the week of November 27th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Hacktivists breach U.S. Nuclear lab • GE investigates claims of sensitive data theft • The FCC takes steps to curb SIM-swapping And senior threat researcher Joshua Miller gives an update on activity …
  continue reading
 
Five Minute Forecast for the week of November 13th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • World’s largest bank hit by LockBit ransomware attack • US sanctions money launderer linked to Russian ransomware • LockBit leaks gigabytes of stolen Boeing data And senior threat intelligence analys…
  continue reading
 
In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerfu…
  continue reading
 
Five Minute Forecast for the week of November 6th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Okta explains how hackers breached its support system • Global coalition vows to stop paying ransomware gangs • Discord ditches permanent file links to curb malware delivery And senior threat intellig…
  continue reading
 
Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core stra…
  continue reading
 
Five Minute Forecast for the week of October 30th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Okta hit by another data breach • France says J’accuse! to Russian cyberattackers • Mystery attackers target Russian government and industry And senior threat intelligence analyst Selena Larson shares…
  continue reading
 
In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain acti…
  continue reading
 
Five Minute Forecast for the week of October 23rd. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • ICC hit by cyber espionage amid sensitive trials • Spanish police bust phishing ring that stole data of 4 million people • DC voter roll compromised in data breach And threat detection analyst Dusty M…
  continue reading
 
In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with revenue and finance teams, adopting a business-minded appr…
  continue reading
 
Five Minute Forecast for the week of October 16th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • CISA shares list of common ransomware vulnerabilities • Google points the way to a password-free future • 23andMe braces for multiple lawsuits after data breach And senior threat researcher Sarah Sabo…
  continue reading
 
You’ve probably heard the old cybersecurity cliché that attackers have to be right just once to be successful, while defenders have to be right all the time. In this episode we turn the concept on its head as we discuss the concept of the attack chain—and the opportunities it gives defenders to disrupt it. Ryan Kalember, Executive Vice President of…
  continue reading
 
Five Minute Forecast for the week of October 9th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • FTC warns of “staggering” social media scam losses • 23andMe confirms user data stolen in credential stuffing attack • MGM counts the $100 million cost of a recent ransomware attack And senior threat r…
  continue reading
 
In this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product marketing as companies grow. Gain valuable insights …
  continue reading
 
Five Minute Forecast for the week of October 2nd. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Details emerge of a massive email breach at the State Department • Ransomware gangs double down on victims with dual encryption • Bing’s AI chatbot answers some queries with malware And threat intellig…
  continue reading
 
The 20th Annual National Cybersecurity Month is upon us in October. Today’s guest is the esteemed Executive Director of the National Cybersecurity Alliance, Lisa Plaggemier. This episode focuses on what to expect with this year’s campaign, including a more evergreen approach so that more people can benefit. The NCA tries to lean into preparedness i…
  continue reading
 
Five Minute Forecast for the week of September 25th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • T-Mobile under the microscope as new breach claims emerge • A successful conviction highlights the huge cost of BEC attacks • Signal announces new security measures aimed at quantum computing And th…
  continue reading
 
Coming to you live from New York City, it’s a special episode of Protecting People from Proofpoint’s conference: Protect 2023! Sharing about the happenings of Protect is host, Brian Reed, Senior Director of Cybersecurity Strategy at Proofpoint, and today’s guest, Tim Choi, Group Vice President of Product Marketing at Proofpoint. This year’s theme, …
  continue reading
 
Five Minute Forecast for the week of September 18th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • CISA offers security reviews to critical infrastructure • Iranian attackers spray and prey against defense contractors • Caesars renders a big payment unto Scattered Spider ransomware And senior thr…
  continue reading
 
Five Minute Forecast for the week of September 11th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • U.S. authorities issue sanctions against ransomware masterminds • Microsoft reveals North Korean espionage targeting Russia • Security researchers attacked in new campaign And Proofpoint director of…
  continue reading
 
Five Minute Forecast for the week of September 4th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Qbot malware taken offline by international law enforcement • Freecycle says don’t recycle passwords after data breach • And more data thefts from popular retailers And senior threat researcher Kelse…
  continue reading
 
Most workers need some form of insider access to do their jobs. But when that access is misused—whether by malicious, careless or compromised users—it becomes an insider threat that can harm the organization. Not every insider threat is obvious, and there’s no single approach to managing them. In this episode Brian Reed, Senior Director of Cybersec…
  continue reading
 
Five Minute Forecast for the week of August 28th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Data thieves employ underhand tactics to steal French unemployment records • Millions of Duolingo user email addresses posted online • And Lapsus$ hackers found guilty in London And threat research man…
  continue reading
 
Five Minute Forecast for the week of August 21st. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • Cryptocurrency recovery scams promise to steal your funds • Interpol takes down thousands of malicious networks in Africa • Stolen crime forum logins show that hackers are human too And threat research…
  continue reading
 
Five Minute Forecast for the week of August 14th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. • U.K. voter data exposed in massive breach • Millions of health records stolen by MOVEit attackers • Google moves to close the patch gap for Chrome users And security research engineer Chris Talib discu…
  continue reading
 
Five Minute Forecast for the week of August 7th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Intelligence agencies identify last year’s biggest vulnerabilities Russian attackers go phishing in Microsoft Teams chats British researchers say they can hear what you’re typing And senior reverse engine…
  continue reading
 
Account takeover or ATO is one of the most common and dangerous threats facing organizations today. The impact of cyber criminals gaining access to email and cloud accounts can be devastating and teams need to be aware of the tactics they use. In this episode Brian Reed, Senior Director of Cybersecurity Strategy at Proofpoint, talks to Dr. Deborah …
  continue reading
 
Five Minute Forecast for the week of July 31st. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People Podcast Authorities hunt Chinese malware targeting overseas military operations 11 million Americans caught up in latest MOVEit data breach A new campaign takes aim at Apple computers And email threat researcher Ti…
  continue reading
 
Loading …

Quick Reference Guide