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WHAT IS MESSAGE DEVELOPMENT?
Manage episode 478634831 series 3357559
Content provided by Media First. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media First or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether speaking to the media, using social media, creating a presentation or working on internal communication, you need compelling messages that cut through the noise and engage your target audience.
That can all feel a bit overwhelming.
How do you know what makes a good message? How do you know your message will drive desired outcomes? How can you ensure your message will resonate?
Click here to read the original article this audio blog was created from.
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.
122 episodes
ShareManage episode 478634831 series 3357559
Content provided by Media First. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media First or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether speaking to the media, using social media, creating a presentation or working on internal communication, you need compelling messages that cut through the noise and engage your target audience.
That can all feel a bit overwhelming.
How do you know what makes a good message? How do you know your message will drive desired outcomes? How can you ensure your message will resonate?
Click here to read the original article this audio blog was created from.
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.
122 episodes
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1 Like, really? How can you remove filler words from your next media interview or presentation? 7:08
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Play Later Play Later Lists Like LikedMedia First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.
1 Navigating the storm: The hidden benefits of crisis management training 12:39
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Play Later Play Later Lists Like LikedYou know that crisis management training is the foundation of your organisation's ability to respond quickly and effectively when the worst happens. Whether it is a workplace accident, product failure, a data breach, supply chain issues or the behaviour of senior leaders, all businesses need to prepare properly, so they can act swiftly and communicate with clarity. If they do, they can limit the damage to their reputation and share price. And prevent a crisis from turning into chaos. But are there other benefits to crisis management training? Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
1 "RATS THE SIZE OF CATS" - HOW CAN BIRMINGHAM OVERCOME ITS PR PROBLEM? 9:22
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Play Later Play Later Lists Like Liked“Rats the size of feet”, “rats the size of dachshunds” and “rats the size of cats”. Birmingham’s ongoing bin dispute has given the city an image problem, with the narrative dominated by rodents and their size as piles of rubbish built up. The city’s reputation has undoubtedly taken a hammering. How can it recover from this ongoing crisis? Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
Customers unable to use contactless payments to buy goods or collect items bought with and click and collect services. This is not just any cyber crisis, it is an M&S Easter cyber crisis. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
Whether speaking to the media, using social media, creating a presentation or working on internal communication, you need compelling messages that cut through the noise and engage your target audience. That can all feel a bit overwhelming. How do you know what makes a good message? How do you know your message will drive desired outcomes? How can you ensure your message will resonate? Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
Do you fancy learning some media training advice from a former White House press secretary? Jen Psaki was Joe Biden’s spokesperson for 16 months Now a host at MSNBC, Ms Psaki has just shared what she believes is the worst media training advice. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
Who fancies a more positive story to look at this week? After giving you our thoughts on the Heathrow shutdown and everything that has gone wrong at Tesla , we didn’t want to offer another crisis media management blog. Instead, a brilliant bit of social media PR grabbed our attention. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
1 GROUNDED: THE CRISIS COMMS LESSONS FROM THE HEATHROW SHUTDOWN 10:02
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Play Later Play Later Lists Like LikedIt's a crisis with some remarkable numbers - more than 270,000 disrupted air passenger journeys. Europe’s busiest airport was plunged into full crisis media management mode after it suffered a power outage because of a fire at a nearby electricity substation. But now the dust has settled, what crisis comms lessons can you learn from the shutdown? Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
Is a sudden IT outage in your crisis communication plan? Do you feel prepared to handle the social media outrage and media scrutiny it could bring? Outages are a hot topic currently. And even a brief one can cause a reputation hit. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
What do two of the country’s leading banks, a powerhouse advertising company and high-profile business leaders have in common? Well, they have all been making headlines over changes to working-from home-arrangements. Alterations to home and hybrid working policies are increasingly gripping the news agenda and leading debate. And how those stories are handled offers crisis communication and media training lessons. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
1 MEDIA INTERVIEW TIPS: HOW TO MAKE AN IMPACT AND AVOID THE ROAD TO NOWHERE 5:50
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Play Later Play Later Lists Like LikedWe are often asked, “How do you make the biggest impact in media interviews?” It's a question that is posed a lot during our media training courses. So, we thought we would get one of our brilliant trainers to answer it. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
1 WHAT CAN YOU LEARN FROM THE STRANDED PUB STORY? 7:49
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Play Later Play Later Lists Like LikedHave you heard the story about the people stranded in Britain’s highest pub? While that may feel like a dream scenario for many of us as we battle through January, six staff and four guests were actually stuck at the Tan Hill Inn, in the Yorkshire Dales. And the story provided a brilliant example of newsjacking. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
One of the golden rules of media training is not to show frustration at interview questions. But that can be tough. Interviews do not always go as planned, and spokespeople may face unexpected and uncomfortable questions. They may face some that feel personal. But when anger and frustration slip into interviews, they are propelled to a far wider audience – for the wrong reasons. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
There’s a lot going on in the news. But one of the stories that seems to keep bubbling up over the past few weeks is how much money the Government has spent on media training. The latest story reports that more than £18,000 of taxpayer’s cash has been spent on the training. How is the story being covered? And is the criticism justified? Click here to read the original article this audio blog was created from, click here . click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
1 HOW QANTAS DEALT WITH AN UNLIKELY (AND AWKWARD) CRISIS 6:09
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Play Later Play Later Lists Like LikedYou can probably imagine the scenarios included in an airline’s crisis communication plan. Extreme weather, mechanical malfunctions, cyber-attacks and the mistreatment of passengers trending on social media are all likely to feature prominently. But what about showing an ‘inappropriate’ or spicy film to every passenger on a flight? And passengers being unable to turn off their screens? Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 US ELECTION 2024: THE RISING POWER OF PODCAST INTERVIEWS IN SHAPING PUBLIC OPINION 7:58
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Play Later Play Later Lists Like LikedOne of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media. To read the original article this audio blog was created from, click here . click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 Media training lessons from an interview that didn’t happen 5:40
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Play Later Play Later Lists Like LikedLaura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally sent him her briefing notes. The political journalist had been due to speak to him about his memoirs – called Unleashed - but posted on X that the “frustrating” gaffe “obviously means it’s not right for the interview to go ahead.” And the error reminds us of a question we are often asked during our media training sessions. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 WHY MEDIA TRAINING ISN’T ABOUT BEING BORING: OUR RESPONSE TO THE REST IS ENTERTAINMENT PODCAST 9:12
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Play Later Play Later Lists Like LikedWhat’s the aim of a media training course? Is it simply to help spokespeople avoid saying something damaging? Well, the hosts of a popular podcast believe it is. And we don’t like the sound of that. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 WHAT’S THE STORY? HOW HOTELS RESPONDED TO OASIS ‘CASHING IN’ BACKLASH 6:52
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Play Later Play Later Lists Like LikedWhile Oasis have been delivering a PR masterplan over the past week (until ‘dynamic pricing’ reared its head), the band’s long-awaited reunion has not resulted in positive coverage for everyone. The cleverly orchestrated speculation and anticipation surrounding the estranged Gallagher brothers putting their differences behind them created a media and social media frenzy. But as soon as the reunion tour dates were confirmed, two hotel chains found themselves at the centre of stinging headlines and a social media backlash. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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Imagine you are in crisis mode. As the head of your organisation leaves your offices, they are greeted by reporters firing questions. How would they respond? Could they calmly cope with the stressful situation? Or would their reaction create a wave of damning headlines and social media posts? To read the original article this audio blog was created from, click here. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 WHO GETS THE MEDALS FOR THESE OLYMPIC APOLOGIES? 11:41
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Play Later Play Later Lists Like LikedThe Paris Olympics are serving up plenty of thrills and spills. But amid the attention-grabbing action and heart-stopping moments, there has been a lot of apologising. We’ve seen apologies for country confusion, controversial comments, drone spying missions, advert backlashes and much more. What can you learn from it? To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 Should you be worried about the rise of news avoidance? 6:34
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Play Later Play Later Lists Like LikedWe all know the news cycle can feel bleak and depressing. But are you aware it is causing record numbers of people to avoid the news? Media First are media and communications training specialists with over 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers. Click here to find out more about our media training . Subscribe here to be among the first to receive our blogs. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
1 The 50 words that show the benefit of great business writing 8:21
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Play Later Play Later Lists Like LikedWe’re a little late with this one. But we recently stumbled across a great example of brilliant business writing. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers. Click here to find out more about our writing skills training . Subscribe here to be among the first to receive our blogs. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 THE MEDIA INTERVIEW HIGHS AND LOWS FROM THE ELECTION 8:43
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Play Later Play Later Lists Like LikedThe dust has started to settle on this year’s general election. Labour has gained a historic win, achieved a sizeable majority, and Keir Starmer has begun to get to work in Downing Street. Weeks of campaigning are now consigned to the history books. But what media training lessons can you learn from them? To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 How long does it take to bounce back from a crisis? 5:41
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Play Later Play Later Lists Like LikedReputation is hard won and easily lost. "It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffet’s famous quote is a stark reminder of how damaging crisis media management incidents can be. But can reputations be rebuilt? And how quickly? To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 WHAT CAN THE ESCAPED COW STORY TEACH YOU ABOUT CRISIS COMMS? 6:46
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Play Later Play Later Lists Like LikedHave you heard about the cow who escaped from a farm, swam across a river and ended up in the streets of a busy town? While that may sound like the start of a joke, there is no punchline. Instead, this was an incident that captured massive media and social media interest after footage showed the runaway cow being twice rammed by a police car. And those actions have put Surrey Police firmly in the crisis media management spotlight. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 What media training lessons can you learn from this ‘ridiculous’ interview? 6:59
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Play Later Play Later Lists Like LikedImagine a journalist describes your spokesperson’s interview as “ridiculous”. Then consider an adviser intervenes and brings the questioning to a halt. You don’t need us to tell you the outcome is not a good look. Yet, it just happened. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 Crisis comms lessons from ‘one of the largest hacks in history’ 5:35
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Play Later Play Later Lists Like LikedYour company is at the centre of one of the biggest data hacks in history. What do you do? How do you respond to the crisis comms incident? Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away? Or apologise, seek to reassure customers and let them know what action you are taking to protect them? To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 HOW THESE SPOKESPEOPLE DELIVERED GOLD MEDAL-WINNING MEDIA INTERVIEWS 6:20
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Play Later Play Later Lists Like LikedIt tends to be easier to find examples of media interviews that have gone badly wrong. But we don’t just want to share the bad and the ugly with you in our media training blogs. We also want to highlight those spokespeople who excel and deliver compelling interviews. And our expert media trainers have been captivated by two excellent interviews. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 How do you respond when an IT glitch leaves customers unable to use your service? 5:18
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Play Later Play Later Lists Like LikedThat was the issue faced by Sainsbury’s over the weekend as it was plunged into crisis media management mode. An overnight software update meant the “vast majority” of the supermarket’s online orders couldn’t be fulfilled on Saturday. And the glitch also caused some stores to be unable to accept contactless payment, with customers having to resort to using a physical bank card or cash to buy goods. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 HOW RED BULL RACING’S CRISIS COMMS RESPONSE HIT THE SKIDS 6:58
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Play Later Play Later Lists Like LikedFormula One is back for another season. But the sport is embroiled in more drama away from the track and a crisis that shows no sign of slowing. Its dominant team has spent more than a month facing headlines on the front and back pages over allegations about the conduct of its leader Christian Horner. What can we learn from it about crisis communication ? To read the original article this audio blog was created from, click here Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.
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The Media Landscape
Imagine making an error in a press release that is described as a '$2 billion typo'. Well, that was the situation Lyft found itself in after a rogue zero was added to figures about its predicted financial performance. And it ensured the ride-hailing company endured a bumpy journey with lots of headlines and media appearances. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
How would your organisation respond if a watchdog found “multiple instances of race discrimination” in the way it operated? That was the position Pontins found itself in after the Equality and Human Rights Commission (EHRC) concluded it had committed several breaches of the Equality Act. The holiday park operator discriminated Travellers by drawing up a list of "undesirable" Irish surnames. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 EVERY COMPANY SPOKESPERSON CAN LEARN FROM THIS COSTLY MEDIA MISTAKE 6:08
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Play Later Play Later Lists Like LikedImagine you work in comms for a premium car company. You are keen for your spokesperson to dispel the claim your vehicles are more often stolen than others. Probably the worst thing they could do in this situation is repeat the negative language used by the media. It is something we always highlight during our media training courses – it is a golden media training rule Yet, we continue to see spokespeople make the same mistake. To read the original article this audio blog was created from, click here Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 HOW IMPORTANT ARE EXAMPLES IN MEDIA INTERVIEWS? 8:44
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Play Later Play Later Lists Like LikedEver wondered just how important it is to have examples you can use in media interviews? It is something we always stress during our media training courses. You will also have read us go on about it in these blogs. And two interviews that saw a journalist repeatedly ask for examples to support a claim have received plenty of attention this week and act as a great reminder. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.
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The Media Landscape
1 Spokesperson finds 'sorry' is the hardest word to say 5:59
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Play Later Play Later Lists Like LikedApologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to be the hardest word to say. The latest evidence of this is provided by Liberal Democrat leader Sir Ed Davey, who created a media training case study on how not to handle an interview when under scrutiny. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 How has Boeing handled the latest blow to its reputation? 5:57
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Play Later Play Later Lists Like LikedThe new year is supposed to be a time of new starts. But Boeing has found itself facing a familiar PR and crisis media management headache at the beginning of 2024. The company’s reputation was again forced into a tailspin when part of the fuselage – known as a door plug – tore off while the aircraft was travelling at around 16,000 feet. It's the latest instalment in a damaging and long-running crisis for the aviation giant. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
1 The interview that shows why it is all about the storytelling 6:32
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Play Later Play Later Lists Like LikedHow can you tell that a spokesperson has given a great media interview? Well, if the journalist replies to one of their answers with “gosh”, it could be a clue they have done an excellent job. That’s what happened at the end of an interview that grabbed our attention this week. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 Not such a clever(ly) way to handle tough interview questions 5:06
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Play Later Play Later Lists Like LikedIt’s almost the time of year when we review the best and worst interviews of the past 12 months. The list has been compiled (and we’ve checked it twice) ahead of our masterclass in December, which you can register for here . And then along comes a late entry. To read the original article this audio blog was created from, click here Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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1 THE STORY OF THE COMMUNICATION COMPANY THAT FAILED TO COMMUNICATE 10:01
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Play Later Play Later Lists Like LikedDo you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach? Well, whether it’s just unlucky or accident-prone, barely a year after the worst data breach in Australian history, Optus and Kelly Bayer Rosmarin are back in the crisis communication spotlight. The telecommunications company’s frail reputation has been further battered by a mass network outage that left people without phone or internet connection. And its response has been labelled as a "clown show" and a "PR disaster". To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
1 Buckle up: Why the media loved the story that sounds like a budget remake of Speed 6:55
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Play Later Play Later Lists Like LikedHave you heard the story of the driver who was ‘kidnapped’ by his electric car? The gripping tale of the runaway car that ran red lights and roundabouts before being rammed by a police van has been everywhere. It has featured in national newspapers, websites and radio programmes. And it offers some media training lessons. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
1 Klopp, chaos and the risks of giving personal opinions in media interviews 6:46
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Play Later Play Later Lists Like LikedYou don’t have to be the biggest football fan to know there has been a lot of controversy recently. “Significant human error” resulted in a perfectly good goal being ruled out in a showpiece match between Tottenham and Liverpool. That mistake has filled airtime, column inches, social media channels and WhatsApp feeds. Then, just as it seemed the story might be running out of impetus, a key figure breathed fresh life and a big helping of contention into the sorry saga. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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The Media Landscape
1 Radio interview perfectly illustrates dangers of the word ‘if’ 6:17
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Play Later Play Later Lists Like LikedRadio can grab attention like nothing else. When a spokesperson delivers a compelling interview, people quickly switch from hearers to listeners. But the same is also true of spokespeople who deliver poor interviews. And there was an interview on LBC last week that grabbed our attention for all the wrong reasons. To read the original article this audio blog was created from, click here . Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.…
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