Episode 12: 2019 Marketing Channels for Membership Sites (4 of 4)

The MemberScore Podcast

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5+ y ago 15:08

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With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the final podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 6 final channels:

Affiliate Programs
In person events or meet-ups
Speaking engagements
Community building
Becoming a leader in existing communities
Reddit and Quora

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

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