Val Geisler was kind enough to share her secret sauce on how to validate a digital product idea before going all in. If you are thinking of creating a digital product or adding one to an existing business, this is for you! Val is an email conversion strategist & marketer, creator of a sold out copywriting incubator, and founder of fixmychurn.com. C…

I've had a string of consulting projects this year that have helped existing, high touch service businesses – predominately well established coaches and consultancies – expand their reach and revenue by creating a digital product like a course, membership, or subscription. In short, this has looked like taking the methodology of the business owner,…

Ask yourself the questions posed is this show if you are considering adding a digital service offering to your business. This is short and sweet episode, but don't let the brevity fool you, the content is exactly what you need to hear if you're thinking of making this kind of move!By Amanda & Travis Northcutt

In episode 23, Travis and I broke down from a bird's eye view the differences between online courses, membership, and subscription products. Today we take a deep dive in to the decision making process of how to determine which one is right for your business. I have the distinct pleasure of chatting with Janelle Allen, founder of Zen Courses, about …

Listen up and learn what you need to know to make the right digital product choice for your business!By Amanda & Travis Northcutt

It all begins with marketing, but doesn't stop there. Proper expectation setting is necessary through every step in your customers' journey. Be proactive and position yourself to truly delight your customers and build a highly profitable business based on reliable recurring revenue. Listen up and we'll show you how!…

This is the ninth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories. In episode 21 we continue our conversation on how to create effective systems and automations for the general management of …

This is the eighth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 20 will teach you how to create effective systems and automations for the general management of your site. Syste…

This is the seventh episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 19 will teach you how to create effective systems for customer service & success. System 1: Lead generation System 2: l…

This is the sixth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 18 will teach you how to create effective systems for managing your online membership community.…

This is the fifth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 17 will teach you how create systems for content planning and creation without going crazy. Creating a large volume of co…

This is the fourth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories, and in episode 16 we emphasize the importance of automating your engagement tracking and how to take action based on engagement int…

This is the third episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 15 will teach you how to automate your onboarding process.By Amanda & Travis Northcutt

System 2: lead nurturing This is the second episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 14 will teach you how to streamline your lead nurturing. Resources mentioned in the show: https…

System 1: Lead generation First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to: Create a customer avatar or ICP (ideal customer profile) Master the voice of your customer and use that language for marketing materials Determine what aspects of your member…

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the final podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 6 final channels: Affiliate Programs In…

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the third podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 5 channels: Your own podcast Being a gu…

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the second podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down 5 more channels: Industry conferences and tr…

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the first podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down our first 5 channels: Organic Search Traffic …

Once someone takes your lead magnet and joins your email list, what next? You need an automated follow up sequence! 5 – 7 emails in the sequence Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of? These are the topics for each of your emails in the sequence Focus on how these features help your members …

Andréa and Travis discuss: Getting started with social media for membership sites A framework for how to manage your social media content Converting social media effort into people actually joining your community And more! Get Andréa's free 7-day video training series featuring simple steps to achieve visibility, growth, and engagement on social me…

In this episode we discuss making sure you take the time to work ON your business, not just IN your business. There's always more busy work to do; are you reserving time to tackle the bigger picture parts of your business and do things that have a long term impact? What are your business and personal goals, and are you working steadily toward them?…

In this episode we discuss several reasons members might cancel their membership, why those are (usually) your responsibility as the membership site owner, and what to do about it. Resources mentioned: We discussed "power users" in a previous episode: https://memberscore.io/podcast/001/ The book Hooked by Nir Eyal…

The four strategies we discuss today to reduce churn: Marketing and selling to the right members in the first place Predicting who will churn, and reaching out to re-engage before they leave Improve the product and overall member experience Increase the appeal of long-term subscriptions – and actually pitch them (at the right time…

You need to have some content available for free, but figuring out what (and what kind) can be challenging. In this episode we cover two approaches: 1) Share the "what" and "why", but save the "how" for inside the membership 2) Share a high-quality sample of members-only content, and even skip the necessity of a free trial Schedule your free 15 min…

Grab our lead magnet – our guide to maximizing your membership site revenue with the members you already have: https://memberup.co/guide. The Membership Guys "Membership Blueprint": https://www.themembershipguys.com/download-membership-blueprint/ Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co…

In this episode we discuss what should be the foundation of your membership site marketing strategy: narrow and deep (niche) marketing. Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you figure out your niche marketing strategy. We're brand new, so we'd really appreciate an iT…

http://traffic.libsyn.com/keithperhac/012__Daniel_Espinoza_on_How_His_Family_Handles_Travel_and_Home_Schooling.mp3 My guest today is Daniel Espinoza, a web designer and consultant. Daniel has spent a year traveling with his family. They spent two months in Europe and one month in New York City. On today’s episode Daniel tells me what it’s like trav…

http://traffic.libsyn.com/keithperhac/011_Jason_Hanley_on_Working_and_Managing_Efficiently_While_Traveling_the_World.mp3 My guest today is Jason Hanley. Jason is a software consultant who has been working remotely since 2009. He currently operates a software company called Syllogistic Software. Subscribe to Nomadic Entrepreneurs in iTunes to get to…

http://traffic.libsyn.com/keithperhac/010_Casey_Armstrong_on_Backpacking_to_Business_Building_Abroad.mp3 Today I welcomed Casey Armstrong to the show. Casey is senior vice president of Watchmaster.com, a luxury watch ecommerce company in Berlin. He’s helped grow startups, such as Mavenlink, Pivotal Tracker, and Pantheon. He also grew and sold Paleo…

http://traffic.libsyn.com/keithperhac/009_Travis_Northcutt_on_Striking_a_Balance_While_Traveling.mp3 Today’s episode is about balance. Travis Northcutt is a partner at The Bright Agency where he helps membership sites grow to new heights. A native of Texas, Travis and his family began their traveling adventure in California and moved to a lengthy f…

http://traffic.libsyn.com/keithperhac/008__Rob_and_Sherry_Walling_on_Taking_Regular_Extended_Trips_without_Giving_Up_Their_Roots.mp3 My guests today are Sherry and Rob Walling. Sherry and Rob are world travelers who hold down “steady jobs” and still manage to take yearly trips abroad with their children. They share their process of planning these t…

http://traffic.libsyn.com/keithperhac/007_Brian_Casel_on_Setting_Up_Shop_and_Living_Like_the_Locals.mp3 My guest today is the owner and founder of Audience Ops. Brian Casel runs a content marketing business with an all remote team. He also co-hosts a weekly podcast Bootstrapped Web with Carthook founder Jordan Gal. This style of business has enable…

http://traffic.libsyn.com/keithperhac/006_Jake_Jorgovan_on_Border_Jumping_and_Business_Building.mp3 My guest today is Jake Jorgovan. He is a writer, and owner of Outbound Creative. On today’s show Jake tells me about his year abroad with his then-fiancee, and now-wife. We discuss the quirks of travel and the lessons we picked up along the way. Subs…

http://traffic.libsyn.com/keithperhac/005_Matt_Inglot_on_Freedom_and_Running_a_Remote_Business.mp3 Today’s guest is Matt Inglot. Matt is the founder of the Tilted Pixel a web agency that he runs remotely. He also runs Freelance Transformation where his mission is to help others attain his level of freedom. He lives in Alberta, Canada with his wife …

http://traffic.libsyn.com/keithperhac/004_Sean_DSouza_on_Why_a_Three-Month_Vacation_Every_Year_is_Not_Impossible.mp3 Today I talk to Sean D’Souza a writer and business owner. Sean is known for his commitment to 3 month vacations. He shares how he makes that work and why people need to reconsider their own down time/work time ratio. Subscribe to Nom…