The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 8: They joined your email list... now what?
MP3•Episode home
Manage episode 229034843 series 2492332
Content provided by Travis Northcutt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Northcutt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once someone takes your lead magnet and joins your email list, what next?
You need an automated follow up sequence!
- 5 – 7 emails in the sequence
- Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
- These are the topics for each of your emails in the sequence
- Focus on how these features help your members – explain each one as a benefit
- Include social proof to back up the claims you're making (testimonials, statistics, etc.)
- Include a call to action in each email. Move prospect closer to the sale by asking for action.
- Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!
27 episodes
MP3•Episode home
Manage episode 229034843 series 2492332
Content provided by Travis Northcutt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Northcutt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once someone takes your lead magnet and joins your email list, what next?
You need an automated follow up sequence!
- 5 – 7 emails in the sequence
- Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
- These are the topics for each of your emails in the sequence
- Focus on how these features help your members – explain each one as a benefit
- Include social proof to back up the claims you're making (testimonials, statistics, etc.)
- Include a call to action in each email. Move prospect closer to the sale by asking for action.
- Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!
27 episodes
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