UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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As we got used to the concept of product market fit, it doesn't directly apply to service-based businesses. And so, to keep our business up and running and prevent it from being stagnant, it's vital to constantly evaluate if we are delivering what our clients truly need.
Join Ryan in this video as he discusses and demonstrates how you can adjust your offer market fit to ensure the winning for your clients and staying ahead of the curve and ahead of the market. So tune in and explore the power of offer market fit and its transformative potential for your business!
Want more of Ryan's time? Join his program:
https://theblueprint.training/
KEY MOMENTS
00:00 Introduction on Product/Market Fit...for Service Businesses
00:20 Product Market Fit vs Offer Market Fit
01:28 Adjusting Offer Market Fit Demo
06:13 Option #1
08:27 Option #2
08:33 Option #3
10:28 Option #4
12:37 Final Thoughts
158 episodes
ShareManage episode 429128127 series 2507561
Content provided by scandinavia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by scandinavia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As we got used to the concept of product market fit, it doesn't directly apply to service-based businesses. And so, to keep our business up and running and prevent it from being stagnant, it's vital to constantly evaluate if we are delivering what our clients truly need.
Join Ryan in this video as he discusses and demonstrates how you can adjust your offer market fit to ensure the winning for your clients and staying ahead of the curve and ahead of the market. So tune in and explore the power of offer market fit and its transformative potential for your business!
Want more of Ryan's time? Join his program:
https://theblueprint.training/
KEY MOMENTS
00:00 Introduction on Product/Market Fit...for Service Businesses
00:20 Product Market Fit vs Offer Market Fit
01:28 Adjusting Offer Market Fit Demo
06:13 Option #1
08:27 Option #2
08:33 Option #3
10:28 Option #4
12:37 Final Thoughts
158 episodes
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1 Why Meta Ads Beat Google for Law Firm Leads (VSL Strategy Breakdown Inside) 22:46
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Play Later Play Later Lists Like LikedGoogle SEO and PPC are getting more crowded—and more expensive. In this episode, we dig into why Meta ads (Facebook & Instagram) are becoming a smarter play for law firms looking to generate leads without the sky-high costs. We cover how to use creative content, targeted messaging, and audience pain points to build ad campaigns that actually convert. Plus, why fast response times and an optimized intake process are just as important as the ads themselves. If traditional search isn’t working like it used to, it’s time to try a different strategy. Watch now. Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/ Support the show…
Join us for a video where Ryan breaks down the exact content + promotion system he’s used to generate leads and grow agencies in even the most saturated markets. Want to work with Ryan 1 on 1 as an agency? Join The Blueprint Training: https://theblueprint.training It starts with one long-form video—then gets repurposed into articles, podcasts, short-form clips, and more. From there, it’s all about smart distribution: organic social, email, paid ads—the full playbook. Content isn’t just content—it’s an asset. And when promoted correctly, it becomes a growth engine. Want the system? Watch now. Support the show…
If dropshipping seems like the perfect business model for you, and you're ready to dive in, this video will break down everything you need to know before getting started—all backed by over 15 years of e-commerce experience. No inventory, low startup costs, and easy entry into the world of online business OR low profit margins, little control over inventory, and marketing challenges that could trip you up? It gets tricky right? I’m here to give you a balanced look at the pros AND the cons, so you can make the right choice for your business journey. Whether you're just starting out or exploring your next move, this video is packed with practical insights that helped me build and sell multiple 7-figure businesses—and successfully manage two at the moment. KEY NOTES: 00:00 - Introduction to Dropshipping 00:43 - Defining Dropshipping 02:19 - Key Benefits of Dropshipping 07:21 - Challenges of Dropshipping 12:27 - Importance of Marketing 15:09 - SEO Challenges 16:26 - SEO Costs and Dropshipping Viability 16:42 - Advice for Beginners 17:04 - Effort vs. Reward in Business 17:40 - Building Sustainable Businesses 18:13 - Reality of Online Hustles Dropshipping Support the show…
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1 This Will Kill SEO (No One Is Talking About It) 13:34
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Play Later Play Later Lists Like LikedI have been offering SEO to clients for 15 years. It pains me to say it, but SEO has changed dramatically and it does NOT have the same impact that it used to. Now, I am not saying it's done - but I am saying we need to change our approach if we want to stay in business. In this video, I cover the changes happening with Google in front of our eyes and how you need to adapt your strategy in order to win. Want to work with me? Join my program for agencies only: https://theblueprint.training/ CHAPTERS 00:00 - Setting The Table 01:27 - Most SEO Data is Misleading 04:52 - Examining an eCommerce SERP Result 06:48 - Solution 1 07:47 - Examining a Local SERP Result 11:30 - What can you do? Support the show…
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1 The Productized Agency: The Only Way to Survive 2025 12:43
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Play Later Play Later Lists Like LikedIf you offer SEO as a service in 2025, you HAVE TO WATCH THIS VIDEO! It covers the only way to grow an SEO Agency in 2025, through a productized service offering. 🚀 Want more of Ryan's time? Join his community for agencies only: https://theblueprint.training/ Support the show
1 Your Agency NEEDS To Master This (5 Stages Of Awareness) 10:07
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Play Later Play Later Lists Like LikedThe 5 Stages Of Awareness are critical to getting your paid traffic campaigns dialed in. Most agencies and digital businesses are simply creating mobile billboards trying to jam their services down the market's throat. This episode explores how to understand customer intent and apply an advertising strategy that makes sense. Want more of Ryan's time? Join The Blueprint Training: https://theblueprint.training/ Support the show…
1 Watch Me Forecast Local SEO Results (Maps Pack) 11:09
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Play Later Play Later Lists Like LikedToday we're doing a detailed tutorial on predicting traffic and potential leads for local businesses aiming to rank in the Google Maps pack. Focusing on a criminal defense attorney targeting "Miami DUI attorney," we'll be discusses the limitations of traditional SEO tools and introducing the Traffic Projection tool. This tool helps create accurate forecasts by analyzing competitor data, selecting relevant keywords, and applying click-through rate calculations. It's very important to precisely forecast for SEO campaigns and present these projections effectively to clients, which is exactly what you'll see in today's video taking on as an example the legal sector. Build local SEO forecasts: https://trafficprojection.com KEY NOTES: 00:00 - Predicting Traffic & Leads From Ranking In The Google Maps Pack. 02:52 - Selecting Competitors for Analysis 04:36 - Applying Click-Through Rate Calculations 05:21 - Forecasting Based on Current Keywords 08:33 - Iterative Process for Accuracy 09:14 - Value of Local Keywords in Forecasting Support the show…
Local SEO has traditionally not been a focus of our agency...until recently. The Local Maps Pack has made a total resurgence in the SERPs, accounting for a large majority of traffic and leads for local businesses. With Google's latest developments to their AI Search (SGE), the Maps Pack remains a prominant feature that appears to be safe for the future. Watch as Ryan breaks down the best way to attack local SEO right now. 🚀Want more of Ryan's time? Join his community: https://theblueprint.training/ Support the show…
Join Ryan in this video as he delves into the future of real estate SEO and how you can rank in 2024. With rapidly changing search algorithms, his BIG, comprehensive SEO strategy will surely help you stay ahead of the game in terms of your online presence. Tune in and watch until the very end as Ryan answers some intriguing questions and provides valuable tips and insights 🚀Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
1 Picking a Million Dollar Niche for Your Agency 11:02
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Play Later Play Later Lists Like LikedIn order for your business to grow and succeed, it's important to know your "WHO". Join Ryan in this captivating video as he explores the essence of market positioning and the correct approach to achieve it. You will uncover not just the importance of choosing the right niche but also the significance of effectively positioning your business in the market. He will also walk you through his agency positioning workbook to help you find WHO you should be working with. Be sure to tune in and watch until the very end. 🚀Want more of Ryan's time? Join his community here: https://theblueprint.training/ Support the show…
1 Using AI To Automate Content Creation For 50+ Clients 10:42
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Play Later Play Later Lists Like LikedIf you offer SEO services to clients, you need to be adopting AI as a part of your content process. It not only speeds things up, but dramatically reduces your costs. The key is having an AI content creation process that doesn't sacrifice quality. In this video, Ryan walks you through the process his agency uses to create SEO content for 50+ clients at scale. This exact process is available for you (along with SOPs and templates) inside of The Blueprint Training. Want access to Ryan's step by step training for agencies? Check out The Blueprint Training: https://theblueprint.training Watch my tutorial on using ChatGPT to create SEO content: https://www.youtube.com/watch?v=zfs4VOhyRR4 KEY MOMENTS: 00:44 - The two most important keys to create content at scale. 01:15 - Our end-to-end content creation process. 01:55 - The four sources used to generate content topics 06:27 - Building a content brief and using ChatGPT 08:44 - The steps involved in formatting, optimizing, and publishing content using SEO tools and human editing. Support the show…
1 Agency Owners: Not Making Money? Here's Why... 34:42
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Play Later Play Later Lists Like LikedAmidst economic uncertainties, rapid technological advancements, dwindling purchasing power, and soaring inflation rates, the struggle to make ends meet has become all too common. In the midst of these challenges, many agency owners are left wondering whether running an agency business is still a viable pursuit. Join Ryan in this enlightening video as he delves into the burning question on every agency owner's mind: Is running an agency business still worth it? Here, Ryan will conduct an in-depth comparison between the traditional agency model and the new business model, shedding light on the distinct efficiencies of each when it comes to scaling your agency business. Make sure to tune in and watch until the very end to gain valuable insights into the current industry landscape and to address the pressing challenges faced by agencies and consultancies today. Want more of Ryan's time? Join his community: https://theblueprint.training/ KEY MOMENTS: 00:00 Introduction on Agency Owners: Not Making Money? Here's Why 01:06 Why running an agency still a good business model 04:27 Traditional model vs New model: Selling Methods 13:27 Traditional model vs New model: Scaling Methods 25:02 Traditional model vs New model: Lead Generation 26:20 How to market through SEO 28:44 Pillars of Agency Building 32:11 Final Thoughts Support the show…
As we got used to the concept of product market fit, it doesn't directly apply to service-based businesses. And so, to keep our business up and running and prevent it from being stagnant, it's vital to constantly evaluate if we are delivering what our clients truly need. Join Ryan in this video as he discusses and demonstrates how you can adjust your offer market fit to ensure the winning for your clients and staying ahead of the curve and ahead of the market. So tune in and explore the power of offer market fit and its transformative potential for your business! Want more of Ryan's time? Join his program: https://theblueprint.training/ KEY MOMENTS 00:00 Introduction on Product/Market Fit...for Service Businesses 00:20 Product Market Fit vs Offer Market Fit 01:28 Adjusting Offer Market Fit Demo 06:13 Option #1 08:27 Option #2 08:33 Option #3 10:28 Option #4 12:37 Final Thoughts Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
1 How We Generated $1M in Leads From LinkedIn 33:55
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Play Later Play Later Lists Like LikedWant to learn the full LinkedIn lead generation system? Find out about our 1 time only training for agencies, freelancers and consultants here: https://bit.ly/3OYEOL2 KEY MOMENTS 01:20 - LinkedIn is the only social network built for business 03:14 - LinkedIn is the only social network that gives viral organic reach 04:25 - LinkedIn is a full PLATFORM for doing business 05:55 - LinkedIn does NOT require a following 07:03 - How Ryan uses LinkedIn to generate leads 08:10 - How Brendan uses LinkedIn to generate leads 10:20 - What the LinkedIn algorithm is looking for 14:53 - If you talk to everyone, you talk to no one 18:43 - If you can't be consistent, don't bother 21:10 - The copywriting framework that guarantees success 28:04 - Learn the full framework from us Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
With the growing demand for specialized services, there are plenty of opportunities to start a service-based business. Some examples of service-based businesses include consulting, coaching, accounting, legal services, marketing, web design, and software development. In this video, Ryan will share his secrets how he build his service-based business. Watch this 2 part video and learn from Ryan himself an informative tips and valuable information about money making strategy in 2023. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ KEY MOMENTS 0:00 Introduction To The BEST Online Business to Start in 2023 1:46 Service-Based Business 2:15 Reasons Why You Should Build a Service-Online Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers. In this video, Ryan Stewart, will tell us essential ideas about why SEO is important for SaaS companies that are looking to compete and succeed in the digital marketplace. Want 1 on 1 videos like this? Join my Pro Slack community: https://theblueprint.training/slack-channel/ KEY MOMENTS 0:00 Introduction To "How to Sell SEO to SaaS Companies?" 2:26 Offer Build 3:05 Longer Form Content 6:30 Pitch Box Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers. In this video, Ryan Stewart will share the Top 3 Performing Funnel that took his agency to the next level. Depending on the specifics of your business or agency, the three funnels that took you to the next level and helped you achieve $2 million in revenue could be tailored to your specific target audience and marketing strategy. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ KEY MOMENTS 0:00 Introduction to The 3 Funnels that Took Our Agency to the Next Level: $2 Million in Revenue! 0:49 What is Funnel? 0:58 VSL Funnel 5:32 Live Presentation Funnel 7:47 Tool Funnel Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
For the last 15 years I have helped companies get more traffic from Google Search. I've seen countless algorithm updates and changes, but what we are seeing today is different. Google's commitment to AI is killing their product, and it;s going to have a ripple effect on those of us who sell SEO as a service to clients. In this video, I cover what I believe the future of SEO looks like and how we can navigate that future successfully. Join Ryan's SEO coaching program: https://theblueprint.training 00:00 - Changes in the SEO industry 00:57 - Google's rush product and AI impact 01:50 - OpenAI's collaboration with Apple 02:45 - Direct searches on platforms like Pinterest, eBay, and Amazon, bypassing Google. 03:41 - Impact of other platforms on search 06:13 - Role of chatGPT and YouTube in search 10:58 - Reputation-based ranking factors 12:33 - Potential threat to Google's dominance. Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
What's the secret to B2B marketing in 2023? In this video, marketing entrepreneur Ryan Stewart will explore some of the latest trends in B2B marketing and offer some tips for staying ahead of the curve. Whether you're just starting out in B2B or you're looking to take your business to the next level, these tips will help you stay ahead of the competition! Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
1 SHOCKING Results From Agency Survey (1,207 Submissions) 12:00
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Play Later Play Later Lists Like LikedThe agency survey is important to assess the efficiency of the agency and identify areas that need improvements in acquiring more talents, who to hire, and what drives people to hire an agency. In this video, Ryan Stewart will show you valuable results from his agency survey that you can also replicate so you can evaluate how efficient your agency level is. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers. In this video, Ryan Stewart, will tell us essential ideas about why SEO is important for SaaS companies that are looking to compete and succeed in the digital marketplace. Want 1 on 1 videos like this? Join my Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers. In this video, Ryan Stewart will share the Top 3 Performing Funnel that took his agency to the next level. Depending on the specifics of your business or agency, the three funnels that took you to the next level and helped you achieve $2 million in revenue could be tailored to your specific target audience and marketing strategy. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
Are you struggling to gain clients on LinkedIn? Look no further! In this video, marketing entrepreneurs Ryan Stewart and Chris Walker will show you the top tips and tricks for attracting clients on LinkedIn in 2023. This is a must-watch for any business owner or marketer looking to stay up-to-date on the latest trends and strategies. They will be sharing tips and insights on how to effectively use LinkedIn for marketing, so make sure to tune in. With so many different social media platforms out there, it's important to know where to focus your efforts - and this video will help you make an informed decision about LinkedIn. Don't miss out on the latest information about LinkedIn marketing - watch the video now! Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
Content marketing is an approach whereby businesses use content - blogs, eBooks, case studies, market research, videos, podcasts, and so on - to attract, engage and convert website visitors. It's the most cost-effective marketing strategy and can help support a business' long-term objectives, be they brand awareness, lead generation, revenue, or growth. Content without context is just stuff. As harsh as it sounds, marketing isn't about you. It's not about your brand; it's not about your product, and it's not about what you do. It's all about helping your customers. So constantly give your viewers the context they need to understand your content! In today's video, marketing entrepreneur Ryan Stewart with Chris walker discusses how you solve your client's problem and why you need to have CONTEXT when creating content. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
Struggling to understand why your website’s conversion rate is so low? Looking for advice on how to increase your conversion rate? If your website's conversion rate is low, it could be because of any number of reasons. In this video, marketing entrepreneur Ryan Stewart will share with you the reasons why your website might not convert as well as you'd like. Watch this interview with Chris Walker to find out what might be causing your low conversion rate and how you can fix it! Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
1 How to Manage Your Schedule to Maximize Productivity 5:51
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Play Later Play Later Lists Like LikedAre you struggling to find enough time in the day to get everything done? In this video, marketing entrepreneur Ryan Stewart will share with you a few tips on how to manage your schedule so that you can be as productive as possible. Learn to set goals, create a weekly plan, and get the most out of your day! Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
Your agency is one of many. In your sector, there are numerous providers that deliver a variety of services. With so many different agencies serving the same target audience, it’s essential to set yourself apart from the competition. In this video, marketing entrepreneur Ryan Stewart will talk about the keys to the success of your agency right now and HOW to find the RIGHT niche for your agency. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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The Mind Of A Marketer w/ Ryan Stewart
In this video, marketing entrepreneur Ryan Stewart will explain his productized SEO services strategy in detail. So if you're interested in learning more about productized SEO services or just want to see how one business operates, then this video is for you! Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ Support the show…
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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Comic Geek Speak is the best podcast about comic books for fans and new readers alike. Put together by a group of life-long comic geeks, it's 4-5 hours a week of comic book history, current comic news, and a general look at the industry. In addition to all the latest in comics talk, the show also features creator interviews, listener responses, contests, and trivia, lots of trivia. So listen in and experience all the joys of a Wednesday afternoon at the comic shop, from the comfort of your o ...
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Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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