Player FM - Internet Radio Done Right
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Mischke Roadshow: Episode 173 / An American Life
Manage episode 431738434 series 53709
Content provided by TD Mischke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TD Mischke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A poor boy in the 40s finds his salvation in baseball and radio.
110 episodes
Manage episode 431738434 series 53709
Content provided by TD Mischke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TD Mischke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A poor boy in the 40s finds his salvation in baseball and radio.
110 episodes
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1 The Mischke Roadshow: Episode 180 / Epilogue 1:01:22
1:01:22
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The Final Roadshow. Mischke is Interviewed.

1 The Mischke Roadshow: Episode 179 / "That's All Folks" 55:20
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My Roadshow Farewell Pocast

1 The Mischke Roadshow: Episode 178 / The Driver 47:19
47:19
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You look at him from the back seat. You thank him for the ride. But who is he?

1 The Mischke Roadshow: Episode 177 / Free Bird 1:07:13
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A Flight of the Imagination

1 The Mischke Roadshow: Episode 176 / Coming Home 53:35
53:35
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The long journey to find a place in this world where one is finally welcome.

1 The Mischke Roadshow: Episode 175 / The Corner Bar 57:22
57:22
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An American institution, and a cure for what ails us.

1 The Mischke Roadshow: Episode 174 / The Neighborhood 1:02:56
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A stroll through a world within a world, within a world, within a world.

1 The Mischke Roadshow: Episode 173 / An American Life 57:58
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A poor boy in the 40s finds his salvation in baseball and radio.

1 The Mischke Roadshow: Episode 172 / Strangers 1:02:29
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Thoughts from the world of anonymity.
A man who's been a commercial fisherman for over 80 years presents a meditation on the concept of work.

1 The Mischke Roadshow: Episode 170 / Awe 1:03:17
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Following hundreds of thousands of Americans on their great pilgrimage to the total solar eclipse.

1 The Mischke Roadshow: Episode 169 / The way, way back machine 1:44:32
1:44:32
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Taking a trip in time, to a golden age of radio.

1 The Mischke Roadshow: Episode 168 / Midnight 1:01:00
1:01:00
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Midnight: No time of day comes with more meaning, mystery, lore, or emotion.

1 The Mischke Roadshow: Episode 167 / The River 57:26
57:26
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When life hands you what you're never looking for.

1 The Mischke Roadshow: Episode 166 / "Once You've Had an Experience..." 1:04:03
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It's awfully silly stuff, ...until it's awfully real.
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