How can business help solve societyās biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business canāand shouldāplay in solving them. This series, weāre welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie OāLeary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, theyāll explore timely ...
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šAre You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billingš§
Manage episode 377071121 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we dive into a common pitfall weāve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean youāre paying 30-40% more than anticipated or that your campaignās performance isnāt as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening ā and what we recommend doing instead.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
267 episodes
Share
Manage episode 377071121 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we dive into a common pitfall weāve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean youāre paying 30-40% more than anticipated or that your campaignās performance isnāt as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening ā and what we recommend doing instead.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
267 episodes
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Similar to The Mobile User Acquisition Show
How can business help solve societyās biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business canāand shouldāplay in solving them. This series, weāre welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie OāLeary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, theyāll explore timely ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the worldāturning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word āunicornā has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, weāll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. Sheāll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where youāre devoting your energy. Let Rachel help you navigate your path to successāhowever you define it.
…
continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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