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💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

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Manage episode 381840326 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue?
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/

KEY HIGHLIGHTS
📊 While bidding is becoming a more and more prominent technology via which ads are served, optimization of mediation and waterfall setups is still an important strategy in maximizing ad revenues in mobile apps. Available tactics include:

  • Price point optimization of non-bidding ad networks 💰
  • Expanding optimization to non-tier1 markets 🌍
  • Bid floor optimization 📈
  • Latency optimization ⏱️
  • Price ceilings 🚫
  • AB testing new ad providers 🧪📊

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

264 episodes

Artwork
iconShare
 
Manage episode 381840326 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue?
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/

KEY HIGHLIGHTS
📊 While bidding is becoming a more and more prominent technology via which ads are served, optimization of mediation and waterfall setups is still an important strategy in maximizing ad revenues in mobile apps. Available tactics include:

  • Price point optimization of non-bidding ad networks 💰
  • Expanding optimization to non-tier1 markets 🌍
  • Bid floor optimization 📈
  • Latency optimization ⏱️
  • Price ceilings 🚫
  • AB testing new ad providers 🧪📊

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

264 episodes

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