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Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆
Manage episode 388147918 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend.
In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, had vastly different realities.
In this episode, we take a closer look at the financial impact of UA activity - and the nuances around measuring this.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/measuring-returns-ua-spend-martin-macmillan-pollenvc/
KEY HIGHLIGHTS
⛑️ The simplistic approach of ROAS neglects the crucial factor of time in assessing performance.
🪗 The impact of different game genres on return metrics.
📚 mROI (monthly ROI), calculated by considering the profit a cohort generates over time.
📊 Internal Rate of Return (IRR) accounts for the time value of money and non-linear user monetization profiles.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
261 episodes
Share
Manage episode 388147918 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend.
In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, had vastly different realities.
In this episode, we take a closer look at the financial impact of UA activity - and the nuances around measuring this.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/measuring-returns-ua-spend-martin-macmillan-pollenvc/
KEY HIGHLIGHTS
⛑️ The simplistic approach of ROAS neglects the crucial factor of time in assessing performance.
🪗 The impact of different game genres on return metrics.
📚 mROI (monthly ROI), calculated by considering the profit a cohort generates over time.
📊 Internal Rate of Return (IRR) accounts for the time value of money and non-linear user monetization profiles.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
261 episodes
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Similar to The Mobile User Acquisition Show
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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…
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…
continue reading
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…
continue reading
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…
continue reading
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