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🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭
Manage episode 373270658 series 2575608
In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them.
We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we'll reveal our approach that led to doubling profitable spending through creative testing and ideation.
You can check out the full case study here: https://www.rocketshiphq.com/casestudies/million-victories/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
264 episodes
Manage episode 373270658 series 2575608
In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them.
We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we'll reveal our approach that led to doubling profitable spending through creative testing and ideation.
You can check out the full case study here: https://www.rocketshiphq.com/casestudies/million-victories/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
264 episodes
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