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Episode 38: Tom Malengo • Brandjectory
Manage episode 421342578 series 2905702
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The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.
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In episode thirty-eight, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tom Malengo of Brandjectory . He shares common themes he sees as a CPG brand investor and mentor, and shares ways to avoid mistakes and offers tools to use for business success. If you are curious to discover some of the many opportunities available to support your business, this episode is for you!
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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Follow us on social media to take advantage of even more info and news.
Chapters
1. Intro to Brandjectory (00:00:00)
2. Tom's backstory–how he went from banking to CPG (00:01:07)
3. How Tom views/seperates brands by revenue levels (00:04:06)
4. KPIs to look at as a new brand in the $250-500k per year range (00:05:40)
5. Things to look at from the investor's point of view for a brand in the $1-3mm range (00:08:47)
6. What Tom recommends brands in this range do next for growth (00:11:45)
7. When a brand should start forecasting (00:14:03)
8. What type of business entity (LLC, CCorp, etc) is preferred for investors, if at all (00:17:40)
9. What is expected of brands from a financial reporting/accounting standpoint (00:19:08)
10. Tom's view of the financial and investment landscape over the past decades (00:21:11)
11. How CPG brands have been impacted in the last 12-18 months (00:25:07)
12. A notable success story from a Brandjectory Alumn (00:28:11)
13. Tom's CPG Do's and Don'ts (00:31:13)
14. Segmenting by Sales channel (00:34:00)
15. Where to get in touch with Tom and learn more (00:34:36)
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