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Episode 39: Sam Pantazopoulos • Vizer
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In episode thirty-nine, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of Vizer. Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities. She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing. If you are intrigued by the possibility of unlocking in-store intelligence, check out this episode!
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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Chapters
1. Intro to Sam and Vizer (00:00:00)
2. Sam's journey as an entrepreneur and early career (00:01:37)
3. Marketing efficiency and Vizer's role (00:02:54)
4. How Vizer supports brands of various sizes (00:04:37)
5. Best practices for modern day retail brands (00:07:38)
6. Vizer success stories (00:09:45)
7. Campaign strategy for retail (00:11:53)
8. Current consumer habits and why in store is not going anywhere in the near future (00:15:19)
9. Leadership and team dynamics of a fast growing start up (00:16:31)
10. Next steps (00:19:55)
11. Sam's CPG "do" (00:22:35)
12. Sam's CPG "Don't" (00:23:12)
13. Where to learn more about Vizer and Sam (00:24:10)
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