It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Sean Pillot de Chenecey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Pillot de Chenecey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Joakim Noren 'Progressive National Branding and Cultural Positivity'
Manage episode 273125124 series 2796573
Content provided by Sean Pillot de Chenecey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Pillot de Chenecey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Series One
In this episode of #TheNewAbnormal podcast, I interviewed Joakim Noren, who is now a consultant, having been the Marketing Director and Vice President of Artipelag - a unique international venue for art, culture and design, beautifully set among pine trees on Varmdo in the Stockholm archipelago.
Previously, Joakim was at the Swedish Institute, where he developed the 'Brand Sweden' platform into a complete brand strategy. Prior to that he'd been head of their strategy unit, which followed on from years as an independent concept developer and design strategist. (I last saw him when we were in Beirut, speaking at a conference alongside Govt officials).
In this podcast, we discuss issues including the complexities of national branding initiatives, ideas around consensus culture and progressive notions of #BrandSweden alongside 'Swedish Brands Today'.
We discuss green investment and regenerative capitalism, and 'Now/Next/Why' regarding the implications of Covid's impact on Scandinavian society and culture.
167 episodes
Share
Manage episode 273125124 series 2796573
Content provided by Sean Pillot de Chenecey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Pillot de Chenecey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Series One
In this episode of #TheNewAbnormal podcast, I interviewed Joakim Noren, who is now a consultant, having been the Marketing Director and Vice President of Artipelag - a unique international venue for art, culture and design, beautifully set among pine trees on Varmdo in the Stockholm archipelago.
Previously, Joakim was at the Swedish Institute, where he developed the 'Brand Sweden' platform into a complete brand strategy. Prior to that he'd been head of their strategy unit, which followed on from years as an independent concept developer and design strategist. (I last saw him when we were in Beirut, speaking at a conference alongside Govt officials).
In this podcast, we discuss issues including the complexities of national branding initiatives, ideas around consensus culture and progressive notions of #BrandSweden alongside 'Swedish Brands Today'.
We discuss green investment and regenerative capitalism, and 'Now/Next/Why' regarding the implications of Covid's impact on Scandinavian society and culture.
167 episodes
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Similar to The New Abnormal
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
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…
continue reading
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continue reading
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