Neil Boorman 'From the Shoreditch Twat to TikTok...and why creativity & joy are so vital'

The New Abnormal

Series One
In this episode of #TheNewAbnormal, I interview Neil Boorman, Head of Creative Lab Europe at TikTok.
He builds and leads their in-house creative service, dedicated to producing best in class work on the platform. Prior to TikTok, he was the Content Director at agencies including Wieden + Kennedy, Mother, Grey, and VCCP, before which he was a Content Strategist/Producer at Amnesty International.
He's also the author of books inc "It's all their fault" & "Bonfire of the Brands". And...he edited/published the satirical fanzine 'Shoreditch Twat'.
(Whose readership combined those who got what was going on, along with those who later watched Nathan Barley and hoped their neighbours were laughing with them, not at them. I'm increasingly concerned about my membership of the former).
So...Neil's been at the leading-edge of culture throughout his career, and in this episode discusses a range of contemporary issues that interest and/or appall him in equal measure.
As for the mighty TikTok, Neil explains why he thinks a platform that has 'honesty, humility and authenticity' at its heart is such a spectacular global success, regarding its ability to connect us all via creativity and joy.