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Big Retail, Bigger Data – How Walmart Became a CommTech Pioneer
Manage episode 329048022 series 1398930
Content provided by Page Society. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Page Society or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aaron Bernstein, Walmart's senior director of insights and advocacy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences - from liberal arts to politics - prepared him to see the power that a CommTech capable function could bring to Walmart's comms efforts.
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Manage episode 329048022 series 1398930
Content provided by Page Society. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Page Society or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aaron Bernstein, Walmart's senior director of insights and advocacy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences - from liberal arts to politics - prepared him to see the power that a CommTech capable function could bring to Walmart's comms efforts.
76 episodes
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