Episode 36: Backstage with Max Prangnell for a media crash course

The Next GenCast

This episode is a media training masterclass, with Max Prangnell.

You never know as a leader when you might be thrust under the media spotlight, and it's always better to be prepared. But good, affordable media training is hard to come by.... so we've brought an expert to you.

Max has been the Director of Communications and External Affairs at the Academy of Medical Royal Colleges for the last twelve years, for the most part combining this with running a successful media training and crisis management company, Millbank Media which counted five Government departments as its main clients.

Before that he spent twenty years as a print and broadcast journalist starting on the Sunday Times and ending up as programme editor at ITN via daytime telly, late night chat shows and a stint as a regional news reporter.

He's done lots of training over decades with people in the NHS and in the civil service, including Prof Helen Stokes Lampard- whom many of you will know.

*Highlights:

• His background and motivations (4 mins)
• Why doctors are hard to train (8 mins)
• What trips us up the most (11 mins)
• What should we be wary of? (21 mins)
• Big tips for preparing at short notice (23 mins)
• When to be cautious (30 mins)
• When it's all going wrong (36 mins)
• What if you have no idea of how to answer something? (40 mins)
• His top public speaking tips (43 mins)
• The best way to get better (47 mins)

*Resources:

• Millbank media

*Social media

• Max Prangnell
• @NextGGP/ @nishmanek

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