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Live from NAB 2024: Blackmagic's CEO on the URSA Cine 12K & Future of AI

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Manage episode 413927749 series 118896
Content provided by No Film School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by No Film School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature.

In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss:

  • Developing the URSA Cine with a post-production mindset
  • Zero-cost options from Blackmagic for beginners
  • Why Grant doesn’t like to compete with others
  • PYXIS camera and its features
  • Creating products that lend to an efficient post-production workflow
  • Exciting new changes and updates to DaVinci Resolve 19
  • Grant’s opinion on AI and the future of editing
  • The moment he fell in love with color correction
  • Feeling lonely and misunderstood
  • Why you have to be a ruthless, yet empathetic product engineer

Memorable Quotes

  • “Business people are some of the stupidest people in the world.” [22:25]
  • “A lot of this technology is just shit. It’s not very reliable.” [29:11]
  • “If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]
  • “With creativity comes great loneliness.” [47:58]
  • “You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]

Mentioned:

A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024

Check out Jourdan's article

Blackmagic URSA Cine

Blackmagic PYXIS

DaVinci Resolve 19

Find No Film School everywhere:

On the Web

https://nofilmschool.com/

Facebook

https://www.facebook.com/nofilmschool

Twitter

https://twitter.com/nofilmschool

YouTube

https://www.youtube.com/user/nofilmschool

Instagram

https://www.instagram.com/nofilmschool

Send us an email with questions or feedback: podcast@nofilmschool.com!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

792 episodes

Artwork
iconShare
 
Manage episode 413927749 series 118896
Content provided by No Film School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by No Film School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature.

In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss:

  • Developing the URSA Cine with a post-production mindset
  • Zero-cost options from Blackmagic for beginners
  • Why Grant doesn’t like to compete with others
  • PYXIS camera and its features
  • Creating products that lend to an efficient post-production workflow
  • Exciting new changes and updates to DaVinci Resolve 19
  • Grant’s opinion on AI and the future of editing
  • The moment he fell in love with color correction
  • Feeling lonely and misunderstood
  • Why you have to be a ruthless, yet empathetic product engineer

Memorable Quotes

  • “Business people are some of the stupidest people in the world.” [22:25]
  • “A lot of this technology is just shit. It’s not very reliable.” [29:11]
  • “If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]
  • “With creativity comes great loneliness.” [47:58]
  • “You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]

Mentioned:

A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024

Check out Jourdan's article

Blackmagic URSA Cine

Blackmagic PYXIS

DaVinci Resolve 19

Find No Film School everywhere:

On the Web

https://nofilmschool.com/

Facebook

https://www.facebook.com/nofilmschool

Twitter

https://twitter.com/nofilmschool

YouTube

https://www.youtube.com/user/nofilmschool

Instagram

https://www.instagram.com/nofilmschool

Send us an email with questions or feedback: podcast@nofilmschool.com!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

792 episodes

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