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How to Build Quality Content into a Velocity SEO Workflow
Manage episode 375097710 series 3392399
Content provided by Motion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Motion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing actionable insights for businesses navigating the remote work paradigm.
Diving deeper, Erin emphasizes the power of narratives in content creation. She believes that every piece of content should resonate with the company's core story, ensuring a cohesive message across all platforms. This not only aids in brand recognition but also in building trust with the audience.
The duo concludes by touching on the essence of documentation in SEO. It's not just about creating a process but understanding the underlying "why" behind each strategy, ensuring quality and relevance in every piece.
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Manage episode 375097710 series 3392399
Content provided by Motion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Motion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing actionable insights for businesses navigating the remote work paradigm.
Diving deeper, Erin emphasizes the power of narratives in content creation. She believes that every piece of content should resonate with the company's core story, ensuring a cohesive message across all platforms. This not only aids in brand recognition but also in building trust with the audience.
The duo concludes by touching on the essence of documentation in SEO. It's not just about creating a process but understanding the underlying "why" behind each strategy, ensuring quality and relevance in every piece.
27 episodes
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Similar to The Notorious Thought Leader
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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…
continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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…
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