Best Erin Balsa Podcasts (2024)

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#17 The Bobby Gillespie Route 36:18

3h ago36:18

36:18

Bobby Gillespie is the founder of Propr, an advisory and creative services agency he’s run for nine years - he’s currently transitioning to being 100% solo. In this episode, Bobby reflects on his journey from running an agency to becoming a solo entrepreneur. He shares his emotional challenges, the pressures of market demands, and the transition to…

1
#16 The Dylan Ciaccio Route 43:09

7d ago43:09

43:09

Dylan Ciaccio is the Marketing Director of Black Camel Agency and the host of the B2B Strategy Podcast. In this episode, Dylan talks about transitioning from running the experiment of running something on his own to going back in-house. Dylan shares his insights on aligning incentives, the importance of marketing the problem, and establishing "prob…

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#15 The Thom Van Dycke Route 54:03

21d ago54:03

54:03

Thom Van Dycke is a certified StoryBrand Guide and business consultant who went through a rocky transition from ministry to entrepreneurship in the midst of the pandemic. In this episode, Thom opens up about overcoming imposter syndrome and the initial struggles of securing contracts, to eventually becoming a successful coach for solopreneurs. (00:…

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#14 The Melanie Deziel Route 48:24

28d ago48:24

48:24

Melanie Deziel is the co-founder of the Creator Kitchen, an author, and a self-described forever student who’s learned a lot in nearly a decade of building a business around herself. In this episode, Melanie reveals her journey from New York Times big wig to solopreneurship, opening up about the fear of quantifying her worth and navigating business…

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GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!) 56:32

1M ago56:32

56:32

What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what y…

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#13 The Erin Balsa Route 42:00

1M ago42:00

42:00

Erin Balsa is the founder of Haus of Bold, a content marketing strategist, solopreneur, and mother of three. In this episode, Erin shares her journey from SEO-focused writer to thought leadership advocate, the struggles of battling increased competition and dropping lead volume, and the ingenuity behind creating her on-demand course library. Nick a…

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GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!) 53:50

1M ago53:50

53:50

Planning a fundraise? Then you need to know HOW to get in front of investors. Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event. Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters…

1
#12 The Bridget Poetker Route 1:04:44

1M ago1:04:44

1:04:44

Bridget Poetker is Founder of Bridget Poetker LLC as well as Founder of Outside, a marketing consultant collective. In this episode, Bridget shares her journey from ad agency life to falling into tech marketing, the turbulence of layoffs, pay cuts, and finally taking a chance on herself to become a full-time solopreneur. Nick and Bridget discuss th…

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GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!) 55:06

1M ago55:06

55:06

Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure. Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the …

1
GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa 57:41

2M ago57:41

57:41

One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives lea…

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GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard 55:34

2M ago55:34

55:34

Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't jus…

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#11 The Jed Mahrle Route 43:39

2M ago43:39

43:39

Jed is a writer, creator, and founder of Practical Prospecting, a consulting firm that helps startups create outbound systems that consistently generate qualified meetings. In this episode, Jed shares his journey from SDR to entrepreneur and what he's doing to overcome the anxiety and limiting beliefs that come with it all. -- Follow Jed on LinkedI…

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GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green 53:08

2M ago53:08

53:08

What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300%…

1
#10 The Justin Simon Route 48:05

3M ago48:05

48:05

Justin Simon is a content distribution and repurposing consultant and the founder of Distribution First, a membership and community dedicated to helping burned-out marketers escape the content production trap. In this episode, Justin shares his journey from content marketer to entrepreneur and the challenges he faces while on his path to building a…

1
#9 The Chris Marr Route 1:02:20

3M ago1:02:20

1:02:20

Chris Marr has devoted thousands of hours to coaching individuals and companies from startups to 7 and 8-figure enterprises and recently started a coaching firm of his own to help others become truly indispensable. In this episode, Chris shares how his journey from entrepreneur, to employee, back to entrepreneur has shaped the way he approaches his…

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#8 The Renee Frojo Route 45:02

3M ago45:02

45:02

Renee Frojo is a creator and independent content marketing strategist who helps founder-led businesses build brands that connect with people through content. In this episode, Renee talks through the route she’s carved from journalist to creator and shares the challenges, risks, and rewards she's experienced as a long time solopreneur. (00:00) - Fin…

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#7 The Dan Sanchez Route 46:32

3M ago46:32

46:32

Dan Sanchez is a marketing and audience growth consultant and the host of the AI driven marketer podcast. In this episode, Dan shares he used early buyer feedback to iterate on his offer and establish his footing as a solopreneur. (00:00) - The Leap(01:35) - From Sweetfish to Solo(04:19) - The Challenges of Remote Management and Cultural Fit(06:41)…

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GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz 1:02:21

3M ago1:02:21

1:02:21

If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and cust…

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#6 The Kaylee Edmondson Route 1:05:08

4M ago1:05:08

1:05:08

Kaylee Edmondson has spent years as an in-house marketer and leading some of the most legendary demand teams in tech. Now, she is a marketing solopreneur and the founder of Demand Loops. In this episode, Kaylee shares how a cold DM changed her life and allowed her to carve her own route as a solopreneur. (00:00) - The Cold DM That Changed Everythin…

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#5 The Erica Schneider Route 1:11:33

4M ago1:11:33

1:11:33

Erica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic. In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur. (00:00) - Intro(01:09) - Meet Erica(02:25) - The Power of Wor…

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GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez 1:13:08

4M ago1:13:08

1:13:08

Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo …

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GTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!) 55:25

4M ago55:25

55:25

What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. …

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#4 The John Rougeux Route 52:19

4M ago52:19

52:19

John Rougeux is a narrative designer and the founder of Flag & Frontier. John shares the route he carved from mechanical engineer, to marketer, to category designer, to solopreneur. (00:00) - Embracing the Entrepreneurial Journey: A Personal Reflection(00:55) - Discovering The Route(01:10) - Networking and Learning in Business(03:00) - The Solopren…

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GTM 3-3: Building & Investing in AI with Techstars MD Tricia Martinez-Saab (Live from Startup Grind Chicago!) 1:01:15

4M ago1:01:15

1:01:15

I think we can all agree AI is seemingly everywhere. But what does that actually mean for a startup? Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023. Tricia leads the AI and deep-tech verticals at Techstars and shares her pers…

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#3 The Mike O'Neill Route 50:05

4M ago50:05

50:05

Mike O'Neill is an elite-level executive coach, leadership trainer, and podcaster. We explore Mike's transition from a corporate HR leader supporting thousands of employees to becoming a solopreneur. He shares the challenges and rewards of Solopreneurship, the lessons learned from mentors, and how building meaningful, long-term relationships has be…

1
GTM3-2: Expanding Your TAM to Increase Revenue with Cardio Diagnostics CEO Meesha Dogan 49:05

5M ago49:05

49:05

The 3-letter acronym every startup obsesses with is TAM. But what is your TAM comprised of, and specifically WHO makes up your TAM? When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering. That was the case for Cardio Diagnostics, who built a solution with a clear end user b…

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#2 The Max Traylor Route 1:14:15

5M ago1:14:15

1:14:15

Max Traylor is an author, podcaster, golfer, paintballer, father, husband, and a consultant’s consultant.Max shares the route he carved that took him from running a marketing agency to life as a “do your own thing-er”(00:00) - The Importance of Personal Priorities in Business(01:30) - Strategy vs Implementation(09:14) - Max Traylor's Approach to Bo…

1
GTM3-1: Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper (Season Premiere!) 47:27

5M ago47:27

47:27

In a down economy, runway is everything. But it should also be everything in a boom economy. Great companies figure out how to spend less, and make more. Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still car…

1
#1 The Andrew Capland Route 1:08:08

5M ago1:08:08

1:08:08

Andrew Capland is a coach and mentor of growth leaders, an advisor for product-led SaaS companies, and the host of the Delivering Value podcast. Andrew is on a mission to revolutionize his business and build a media empire. In this episode, Andrew shares his transition from a corporate role at companies like HubSpot, Wistia, and Postscript to becom…

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Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust 26:48

5M ago26:48

26:48

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…

1
Welcome to 1,000 Routes 1:48

6M ago1:48

1:48

If you call yourself a solopreneur, this is for you. Whether you became one on purpose, or because it seemed easier than getting another job after a layoff, like a lot of people, you're trying to build something meaningful, and you want to do it on your terms. But it’s been harder and it's taking longer than you thought it would to get out of survi…

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Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team 31:18

8M ago31:18

31:18

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his cont…

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$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty 46:22

8M ago46:22

46:22

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore you…

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Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey) 15:10

11M ago15:10

15:10

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your…

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GTM 2-8: Making The GOAT - Sancerrely Yours, 1:10:50

11M ago1:10:50

1:10:50

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-7: Making The GOAT - I Get A Round 32:41

11M ago32:41

32:41

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-6: Making The GOAT - Dry Powder 45:41

11M ago45:41

45:41

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-5: Making The GOAT - The NXT 51:45

11M ago51:45

51:45

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-4: Making The GOAT - Thankless 38:56

11M ago38:56

38:56

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-3: Making The GOAT - I Can Be Anything 35:48

11M ago35:48

35:48

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-2: Making The GOAT - Intro (I Do) 48:44

11M ago48:44

48:44

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
GTM 2-1: Making The GOAT - Album Overview & Why We Did This 36:52

11M ago36:52

36:52

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…

1
25 Expert Quotes About Thought Leadership 32:05

11M ago32:05

32:05

In this final episode of The Notorious Thought Leader, Erin Balsa opens up about her personal journey to work less and live a more balanced life. She talks about expanding her view of success to include well-being, inner peace, and wisdom. She also shares how The Notorious Thought Leader was a passion project and that she feels like she’s done what…

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GTM 1-12: Building A Sales Team From Scratch (Season Finale!) with SamCart GM Olivia Herron 53:29

12M ago53:29

53:29

Trying to hire for sales? Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims. So what do you look for in a candidate? What do you ask in an interview? How do you prep them and set goals? There's A LOT that can go terribly wrong, or, wonderfully right. Olivia Herron has sto…

1
How to Build Quality Content into a Velocity SEO Workflow 36:39

12M ago36:39

36:39

Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing a…

1
GTM 1-11: Getting 150,000 Customers Via Product-Led Growth with Fireflies.ai CEO Krish Ramineni 42:49

12M ago42:49

42:49

You've probably joined a virtual meeting where a phantom 3rd party named Fireflies also joined. Heck, maybe it was your personal Firefly that joined. You're not alone. In fact, Fireflies.ai has taken notes for over 5 million calls and is now used by over 150,000 organizations. It's no wonder Khosla Ventures led their $19M Series A round. When you h…

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GTM 1-10: Creating Content That Actually Works with Startup Hypeman Pitch Artist Whitney Durmick 56:47

1y ago56:47

56:47

We all know what it feels like to be on the receiving end of really good content. Whether it's a funny meme, an inspiring video, or an insightful whitepaper. Why then, are so many startups *so bad* at CREATING content for their audience? Is it bad source material, bad measurement, or just plain being bad at content? Whitney Durmick spent a half-dec…

1
Online Presence: The First Step in Thought Leadership with Rusty Shelton 36:17

1y ago36:17

36:17

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it's crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful…

1
GTM 1-9: How An Angel Investor Thinks (Part 2) with Lofty Ventures' Chris Deutsch 55:13

1y ago55:13

55:13

In part 2 of our powerhouse conversation, Lofty Angels' lead investor Chris Deutsch comes back to the mic to share how involved an angel investor should be in a startup, his framework for making investments, and the importance of more founders becoming angel investors themselves. Note: This episode is for educational and entertainment purposes and …

1
GTM1-8: How To Become An Angel Investor (Part 1) with Lofty Ventures' Chris Deutsch 52:52

1y ago52:52

52:52

Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deutsch wants to demystify the process for you. As founder of Lofty Angels, he's invested in over 150 founders, 80+ startups (75% by underrepresented found…

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