Amazon Growth Opportunities and Strategies with Jamie Roller from Dr. Squatch
Manage episode 363400498 series 3446717
In this episode, we meet Jamie Roller, Associate Director of Growth Channels at Dr. Squatch
Dr. Squatch is a men’s natural personal care brand, best known for its soaps and deodorants.
In this episode, Jamie shares a deep dive in how Dr. Squatch, a $100M+ soap brand is approaching and managing the Amazon marketplace channel.
Other topics covered in this episode
- Transitioning from DTC to Omnichannel
- The growing role of Amazon
- Offensive and defensive Amazon strategies
- Marketplace pricing
Key Takeaways
- Paid Youtube and Tiktok ads to DTC drive brand search volume on Amazon
- Retail and Amazon are difficult to measure
- Brands should consider PPC ads on Amazon to define their search positions
- Make sure to test and learn to figure out what works for your brand
- Investments in Amazon merchandising drive growth in customer LTV
- In addition to CAC / LTV ratio look at the payback period
Please let us know your thoughts about the episode!
Where to find Jamie Roller:
Linkedin: https://www.linkedin.com/in/jamieroller/
Website: https://drsquatch.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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www.theomnichannelmarketer.com
56 episodes