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Brooke Harris from Goodmylk on Growing in the Coffee Shop Channel

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Manage episode 359258494 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Brooke Harris, founder of Goodmylk. Goodmylk is plant-based milk with all the goodness of homemade qualities with clean ingredients.

We will learn how Brooke Harris`s personal health issues and passion for making homemade products led to building the GoodMylk brand.

Other topics covered in this episode

  • Plant-based products
  • Understanding the products in the market and your positioning
  • Farmer’s markets as a testing ground
  • The coffee shop sales channel
  • B2B sales and distribution

Key Takeaways

  • Focus on one channel to start
  • Side-by-side sampling with competition can be powerful
  • Make partnerships that create opportunities for the brand
  • Be unapologetic about your message

Please let us know your thoughts about the episode!

Where to find Brooke Harris:

Linkedin: https://www.linkedin.com/in/brooke-harris-aa884298/

​Website: ​ https://goodmylk.co/

Instagram: https://www.instagram.com/goodmylkco/?hl=en

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 359258494 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Brooke Harris, founder of Goodmylk. Goodmylk is plant-based milk with all the goodness of homemade qualities with clean ingredients.

We will learn how Brooke Harris`s personal health issues and passion for making homemade products led to building the GoodMylk brand.

Other topics covered in this episode

  • Plant-based products
  • Understanding the products in the market and your positioning
  • Farmer’s markets as a testing ground
  • The coffee shop sales channel
  • B2B sales and distribution

Key Takeaways

  • Focus on one channel to start
  • Side-by-side sampling with competition can be powerful
  • Make partnerships that create opportunities for the brand
  • Be unapologetic about your message

Please let us know your thoughts about the episode!

Where to find Brooke Harris:

Linkedin: https://www.linkedin.com/in/brooke-harris-aa884298/

​Website: ​ https://goodmylk.co/

Instagram: https://www.instagram.com/goodmylkco/?hl=en

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

56 episodes

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