))
Influence Marketing & Market Education for New Categories w/ Vladimir Vukicevic from Better & Better
Manage episode 362983402 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better.
Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements..
Other topics covered in this episode
- Turning personal pain into a passion project
- Serial entrepreneurship
- Role of Amazon in personal care
- Product differentiation
- Role of press
- Market education
Key Takeaways
- Distill your value proposition down to as few core benefits as possible
- Your website is the channel that gives the most storytelling power
- Amazon is a powerful channel for personal care and hygiene products
- Retailers like products with unique positioning and compelling story
- Press is a great credibility signal for getting into retail
- Use credible sources to tell your brand story
Please let us know your thoughts about the episode!
Where to find Vladimir Vukicevic:
Linkedin: https://www.linkedin.com/in/vukicevic/
Website: https://betterandbetter.com/
Instagram: https://www.instagram.com/becomebetterandbetter/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
55 episodes
Share
