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Mike De Santis from Canopy - How to Sell a Product with 80% Subscription Rates!
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In this episode, we meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations.
Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. .
We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters.
Other topics covered in this episode
- Creating a new consumer product category
- Moving beyond one-and-done purchases
- Brand cross-overs
- Providing a consistent experience across digital and physical
Key Takeaways
- You build your brand online but you build your business in retail
- You can get started in DTC, but to build a business these days you need to go omnichannel quickly
- Retention is a massive growth lever for product businesses
- QR codes are a great way to drive subscription
Please let us know your thoughts about the episode!
Where to find Mike De Santis:
Websites:
Where to find Kait Stephens:
- Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
- Website: www.brij.it
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