Building research practices for community products with Amy Lima | Diversify Design

The Optimal Path

In this episode of The Optimal Path, host Ash Oliver is joined by Amy Lima, formerly product designer at AMP @ Amazon Music and currently founder of Diversify Design. Together, they discuss the role of user research in building community products and how to start and scale a research practice inside design teams.

About Amy:

Amy Lima is a first-generation Brazilian-American product designer, and founder of Diversify Design.

Her global footprint growing up between cultures and across continents brings an innate appreciation for diverse perspectives and a fascination for the human experience. To honor these values, her design philosophy is deeply rooted in ethical and inclusive design practices, with her work focusing on fostering community and social expression in a 0-to-1 design process.

Beyond her 9 to 5, she’s an active member of the design community and is often found hosting panels, giving conference talks, and writing articles on her experience pivoting into design from the music industry as a minority in tech.

Connect with Amy:

You can connect with Amy on LinkedIn.

Resources:

• Mismatch by Kat Holmes
• Weapons of Math Destruction by Cathy O’Neil

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• LinkedIn: https://www.linkedin.com/company/mazedesign

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See you next time!