How customer insights power digital transformation with Sander Viegers | Rabobank

The Optimal Path

In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital transformation journey at Rabobank. Sander shares the principles that guide Rabobank's cooperative approach to a customer-centric design process, as well as practical examples of how research powers more innovative solutions for the customer and the business.

About Sander:

As the VP of Design at Rabobank, Sander leads the design organization in creating comprehensive customer and employee experiences on a global scale. With prior experience leading design teams at Microsoft, Amazon, and Catawiki, Sander has a proven track record of successful design leadership. He holds a Master's degree in Industrial Design Engineering from Delft University of Technology and has been named inventor on multiple patents.

Connect with Sander:

You can connect with Sander on Linkedin

Resources:

• Flawless Consulting by Peter Block
• The Hard Thing About Hard Things by Ben Horowitz
• Org Design for Design Orgs: Building and Managing In-House Design Teams by Peter Merholz and Kristin Skinner
• The Future of Finance: Driving Digital Innovation Through Customer Insights by Maze

Follow Maze on Social Media:

• X: @mazedesignHQ
• Instagram: @mazedesignHQ
• LinkedIn: https://www.linkedin.com/company/mazedesign

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See you next time!