The Power of the Right Brand Name as an Indian snack brand. Yoga Pops: Marketing Audit - Ep. 1

The Optimization Toolbox with Jenna Redfield

Today I'm launching a new series "Marketing Audit" where I help small businesses with their biggest marketing struggles, questions and more in an in person sitdown.

Yoga Pops links https://routetoindia.com

https://www.instagram.com/yoga_pops

Want to book one for yourself? Head to https://jennaredfield.com/clarity

Timestamps

00:00 Rebranding and social media marketing for a food business.

00:43 Marketing strategies for a unique snack brand.

06:37 Marketing strategies for a small business.

11:07 Branding and naming a new snack product inspired by Indian culture.

16:28 Marketing Indian snacks to a mainstream American audience.

20:58 Branding and rebranding with a focus on Indian culture and language.

25:04 Branding and naming for a food and wellness business.

29:55 Video marketing for a CPG product.

34:39 Food and wellness collaboration strategies.

39:05 Marketing and branding through social media platforms.

42:28 Entrepreneurship, self-care, and marketing strategies.

46:42 Social media marketing and video content creation.

51:07 Cultural appropriation and identity.

53:32 Branding and marketing for a food influencer.

57:53 Using Instagram stories for makeup tutorials.

01:03:17 Marketing and branding for a food business.

01:08:14 Public speaking and snack preferences.

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