Amanda and Susan of Golden Gems

The Paper Fold

Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it was impossible to miss this colorful, pithy array of stationery and gifts emblazoned with empowering phrases like "Not Here For You" or "Take Up Space." Meanwhile its free giveaway — hot pink totes warning of "Cool Sh*t Inside" with a catalog tucked within — brilliantly served as mobile market advertising, enticing attendees to track down that booth for themselves. (Their booth, by the way, won Best Booth at Las Vegas Market in July.)

In addition to its wholesale business, Golden Gems is also conquering St. Louis with three retail destinations, as well as Hidden Gem, its "one of a kind dive disco bar" just two doors down from its flagship. This is more than just a locale for fans to immerse themselves in the brand with a cocktail; events like 'Toxxed and Tatted' offer tattoos, piercings, tooth gems and even botox on a first-come, first-served basis.

Creating instant community and camaraderie at any locale, along with a big dose of giving back, seems to come as naturally to Susan and Amanda as their brilliant messaging. Listen in to experience learn how they built their precious brand, and you'll experience a taste of that heady Golden Gems magic for yourself!

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