))
Shannon Martin of Shannon Martin Design
Manage episode 394343066 series 3484022
Content provided by The Paper Fold and Evergreen Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Paper Fold and Evergreen Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon Martin Design's signature sepia creations have attained a definite ubiquity and immediate recognition. That's no easy task, and Shannon takes us behind the scenes to share how she consistently churns out distinctive designs by turns heartfelt and humorous — AKA, the Lay's potato chip of greeting cards.
As an OG stationery maker, Shannon's wholesale strategy is as polished as her designs; once a retailer commits to stock this range, it's typically the start of a long, fruitful relationship. At the core of both her artistry and her business savvy is a commitment to authentic connection that cannot be faked.
Thus in both product and practice, she shows us all how to embrace our inner Pippi Longstocking, not our inner Kardashian. This grande dame of design also provides a glimpse into her own stationery ritual — a must for any paper nerd!
Learn more about your ad choices. Visit megaphone.fm/adchoices
64 episodes
Share
