049: SaaS Ecosystem Strategy with Anne McClelland, VP of XaaS Channel Optimization Research at TSIA

The Partnered Podcast

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Join host Adam Michalski as he interviews Anne McClelland, VP of XaaS Channel Optimization Research at TSIA.

Anne and Adam discuss SaaS ecosystem strategies and best practices from Anne's experience working at industry leaders like IBM, Microsoft, Red Hat, & Cisco.

Topics Covered:

What are best practices for SaaS companies looking to maximize go-to-market benefits of partners
What are the big trends that are happening in the channel ecosystem
How the channel has evolved as SaaS has become more prolific
What are the major pitfalls you need to avoid in your ecosystem as you grow your partner program
Where Anne sees the future of B2B partnerships heading

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138 episodes