Transitioning a 61-Year Old Photography Studio--Bert Behnke Explains


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If your Photography business has plateaued, is stuck, or needs to pivot; today's conversation on The PhotoTellers is for you.

A second-time guest on the show, and long-time Photographer, Mr. Bert Behnke and I discuss 2 primary topics:

1. How and Why is he transitioning his 61-year old studio? His family built their "dream studio" 15 years ago . . . and now they're leaving it. Why? What are some of the issues of re-branding a long-time business?

[SIDENOTE: If you're interested--I talk specifics about early 2008 and the way my wife and I moved our studio from a traditional space to an on-location business.]

Then, in a radical shift of the conversation:

2. How to serve the client that doesn't have any remaining wall space. If you're a Photographer who is showing digital images to clients--but you don't actually SELL digital images--this is important. How can you go back to sessions that you've already photographed and earn money from them again?

See the work that Bert and his family are creating by CLICKING HERE.

And learn more about KOY LAB BY CLICKING HERE.Many, many "Thanks!" to the sponsor of this episode. Click the logo below to learn more about a spectacular learning opportunity for Portrait Photographers . . . and the place where I've met my closest friends in the industry.

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