Launching and Growing an Asian Meal Kit Delivery Business with Nona Lim, CEO & Founder at Nona Lim

The Physical Product Movement

In this episode, we're joined by Nona Lim, Founder, and CEO of Nona Lim; a fresh, modern, and clean label Asian CPG brand, that distributes healthy Asian comfort food in retail stores such as Whole Foods, Kroger, and Costco. Nona, a successful and experienced entrepreneur, tells us about how she started her journey competing professionally in fencing tournaments, working her way to the Olympics, before eventually moving to San Francisco and launching a meal kit delivery business. Nona also talks about what motivated her to productize some of her dishes, which eventually became her very own CPG brand. In addition to this, Nona reveals some of the supply chains challenges her business is currently facing as a result of the COVID-19 pandemic and how they are shifting things to adapt to the changing landscape of distribution. Nona also disclosed some of the criteria she uses to assess whether to manufacture some of her products in-house while continuing to use co-packers for other product lines.
Episode Notes:

• Nona Lim's LinkedIn

Other Resources

• Nona Lim's Website
• Nona Lim's Facebook
• Nona Lim's Instagram
• Nona Lim's Twitter
• The Ultimate Supplier & Co-Packer List (2021)

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