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The Art of Google Reviews with CRM
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This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.
The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. They discuss the importance of email conciseness, the potential of incorporating SMS messaging for direct engagement, and share insights on planning for scalability and future-proofing marketing automations.
The episode also touches on learning from mistakes and continuously improving communication strategies to efficiently achieve business goals and stand out in the marketplace.
Tweetables
“That brings us to the great importance of short circuiting that email flood and a bridge over that email flood that's coming into people's inboxes, and that bridge is the proactive text, SMS, that we haven't been using so well.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/17
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Chapters
1. Unlocking the Power of CRM for Stellar Google Reviews (00:00:00)
2. The Art of Email and SMS Marketing in Business (00:00:44)
3. The Critical Role of SMS in Enhancing Customer Engagement (00:07:37)
4. Optimising Automation and Future-Proofing Your Marketing Strategy (00:10:40)
5. Reflections and Future Directions for CRM and Marketing Automation (00:15:11)
27 episodes
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