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A marketer’s role in DEI efforts for brands
Manage episode 345255102 series 3409000
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Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it?
As discussed in previous episodes, marketers and communicators need to have a seat at the table, this is especially relevant when it comes to DEI efforts. How can brands effectively tap into the expertise of marketers when it comes to marketing DEI?
Tune in as we discuss this and more with Susan Diaz, CEO and Editor-in-Chief at c+p digital and Rohini Mukherji, Vice President of Integrated Communications at APEX PR. Susan and Rohini co-host the recently-launched podcast, ABCDEI, which explores the topics of diversity, equity and inclusion through stories of distinct and powerful lived experiences.
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