If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you. Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the parado…

If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you. Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our …

In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing mark…

...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication. What were some of your favourite moments from the season? Comment below or DM us. Catch us…

About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news. Learn …

In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.…

Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation. During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communication…

Jill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations,…

As the trusted spokesperson and industry leader you want during the good times and the really, really bad times, Anne Marie Aikins (she/her) joins The Pivot on this week’s episode. Leaning into her dedication for public service, we dive into her community engagement experiences and how to proactively foster thought-provoking goodwill, and partnersh…

Artificial intelligence (AI) continues to be at the epicentre of many conversations. We see it changing how people work, create and explore, but it comes with many questions. For instance - what could be the unintended consequences of AI? How can we effectively coalesce and harness real knowledge in our teams and organisations while leveraging inte…

Media consumption and evolution are more relevant than ever as the landscape continues to evolve. But why? What does being informed truly mean in 2023 and beyond? What makes one type of media appear more relevant than another? How can paid social be leveraged when building an online community? And where does legacy media fit in this space? This wee…

The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and…

Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and equitable opportunity? Why are listening, soul-searching and actionable leadership so important in marketing and messaging? This week, we are joined by key leaders from the Billie Jean King Leadership Initiative, Dr. So…

The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a cl…

With Canadian sport continuing to be at the forefront of many recent headlines, some key questions are arising. From raising the standard in sports development to ensure we have the right balance between fun and competitiveness to integrating EDI forward practices and modernizing governance. And what does it—really—mean to foster community? How do …

#ThePivot with Ken Evans IS BACK and better than ever! Tune in now for a tip-top teaser of what you can expect in our seventh season, including a sneak peek at Episode 1: True Sports Development, with Matt Young, Partner, FSQ Sport, and Paul Beirne, Managing Director, Pacific Football Club. In the coming months, expect salient content and industry …

And it’s a wrap! What started in 2018 as a bit of an experiment is now in its 6th season. In this series of episodes, The Pivot engaged in conversations with a variety of compelling guests who truly embodied the meaning of Pivot ─ from municipal politicians to mental health scholars. Season 6 has been about showcasing not only the work and creativi…

The importance and practice of marketing has evolved in profound ways over the past couple of years, making the CMO an ever more important role in organizations. Having a big brand purpose and driving all your content towards it is the key for both B2C and B2B marketers. In this episode of the Pivot, we are joined by Drew Neisser, CEO and Founder o…

On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere. Since the start of the pandemic, we’ve been streaming more and more. As marketers continue to find ways to reach audiences where they are, how can we tap into these moments where many are already paying attention? In this episode Ken is joined by two experts fr…

In the early days of the pandemic Samanta Krishnapilai found herself working in Starbucks while she completed her master’s degree in public health. During this time, she was struck by the way formal communications seemed to ignore marginalized groups and failed to address the concerns of less privileged communities. With this in mind, Samanta found…

Dr. Tracy Vaillancourt, Tier 1 Canada Research Chair in School-Based Mental Health and Violence Prevention at the University of Ottawa has conducted research on the impact of the pandemic on schools and how can they recover from it. In the latest episode of the Pivot, she talks about how children and teachers are affected and sheds light on how our…

In this episode of The Pivot, our host, Ken Evans, sat down with Sarah Krafman, Sr. Director of Brand Strategy and Communications from one of Canada’s favourite start-ups, Endy! Join us as we dive into the world of ecommerce marketing and learn what it takes to change consumer buying habits for big-ticket purchases like mattresses, traditionally bo…

Ritesh Kotak has dedicated his career to exploring how technology could be used to create public safety and trust between our communities and public institutions. He quickly realized there is a gap in the public’s knowledge on how to protect themselves from cybercrimes and the importance of cybersecurity. Ritesh joined us on The Pivot to share his …

Every politician knows the importance of careful listening. But how do you ensure you’re hearing everyone – not just those whose voices are the loudest? A self-proclaimed optimist and community advocate, Toronto City Councillor Brad Bradford has harnessed the power of social media to create a solid connection with constituents from all different ba…

When your number one marketing tool is taken away by a global pandemic, how do you make sure your product ends up in front of the right people? This week on the Pivot Ken is joined by Tony Ayala, President of Queen Street Bakery. With a background in finance and a passion for food, Tony brought Queen Street Bakery products into 1000 grocery stores …

As communicators, we can’t stress enough the importance of storytelling. That’s why we sat down with a master storyteller herself, Colleen Stewart, President of Perfect Pitch, and author of The Story Compass! Storytelling is key for businesses to achieve their objectives and Colleen shared some great tips on connecting with your target audience to …

In the latest episode of The Pivot, we are joined by Branick Weix, CEO and founder of Aryeo, to take a deeper dive into real estate marketing. Branick is the CEO and founder of Aryeo, a company created with the mission of streamlining access to marketing content across the real estate industry for photographers, agents, and brokers. With a strong b…

In 2021 we’ve seen many organizations move forward to adopt inclusion and diversity into their key pillars. They are increasingly trying to build and create a space where their employees who are black, people of colour, indigenous and/or LGBTQ2+ can feel a sense of belonging and genuine inclusion. This does not just mean having a seat at the table …

As the world continues to move towards increased accessibility and reliance on technology, the best marketers are looking at changing trends and reliable data to better cater their strategies towards target audiences. How has research changed since the world shifted to increasingly more virtual spaces? Find out in the latest episode of the Pivot, w…

In a year that has brought on new challenges for industries across the globe and completely changed the way we work in teams; has the way we lead changed? And what does it take to be an effective leader today? In this episode we are joined by Alain Hunkins to open the curtains on leadership in 2021. Alain is the CEO of Hunkins Leadership Group and …

In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating its user base. Many have turned to TikTok as their main source of entertainment during the pandemic, and now brands are starting to catch on. Angela Nader, Head of Beauty and Luxury Partnerships at TikTok joins us in this episode to discuss how brands…

Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it? As discussed in previous episodes, marketers and communicators need to have a seat at the table, this is especially relevant when it comes to DEI efforts. How can brands effectively tap into the expertise of marketers when it comes to mar…

Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if the last year has taught us anything, its that communicators need to have a seat at the table. As we continue to navigate a global pandemic and ongoing social justice issues, marketers and communicators have risen to the challenge in an effort to ada…

True diversity and inclusion are about genuinely listening to others while unlearning negative stereotypes towards certain people groups that society presented us with. We sat down and spoke with trans advocates and educators Angel Glady and Virgin Mariana Cortes from The Milkshake Sisters to learn more about what inspired them to launch their LGBT…

When thinking about initiatives to foster a more diverse and inclusive workplace, it’s promising to see that it’s become more of a priority for brands and organizations. The ongoing conversation of DEI will only lead to tangible change – and we remain optimistic it will lead to more representation of diverse voices. In this episode of The Pivot, we…

Representation matters. No matter what industry, having diverse voices and leaders shows there’s a path to leadership for all. When it comes to mentorship, there’s a ton of value in having young professionals of diverse backgrounds having a mentor who looks like them and may have shared similar experiences. And for this to happen, we need platforms…

In the spirit of staying connected to the wider world (as we continue to stay put in our ever-shrinking ‘bubbles’), Ken re-tells his story of a recent online purchase from Nigeria-based menswear line, Russell Solomon. The customer experience from the brand was both unusual and exceptional – what started out as a purchase from the website, resulted …

In this episode, Ken is joined by his friend and Toronto-based actor Oscar Moreno. As an actor, Oscar has juggled multiple side gigs in between auditions – something very common in the entertainment industry. Tune in to hear his stories on the realities of juggling side hustles since moving to Canada from Columbia, his acting career, auditions in t…

There’s a lot to consider when going through the home buying process, one of the most significant being location. Location not only impacts price, and the scale of the investment, but also quality of life. So how can technology play a role in the decision making process when it comes to enhancing our quality of life? After all, technology has trans…

Today, marketers are being stretched like never before. Not only are they trying to sustain brand relevance in this crisis, but they are now tasked with navigating entrenched social issues that no campaign will ever do justice to. But if we look to generation Z, and even generation alpha, there is some hope. Generation Z are confident creators and …

Well before the COVID-19 pandemic, education technology was gaining rapid influence with educators, policy makers, students and parents. Now, in the midst of an unpredictable pandemic, the relevance of the sector has exploded globally. The pandemic has accelerated the need for a virtual learning experience across all levels of education. In this ep…

As a society, we have spent considerable time lamenting the brutal impact the coronavirus has had on specific sectors - and there's a lot to lament. One key industry that has been reeling is the arts and entertainment industry. The television and movie production sectors in Vancouver, Toronto, and Montreal have been dormant since March. Theaters ha…

The growth of eCommerce has been immense during the pandemic. From retail to alcohol, online sales have skyrocketed to all time highs, leaving many organizations scrambling to keep up. In this episode, Corina Pardo of Sombrero Latin Foods discusses the logistical challenges her team faced while shifting their business from supplying restaurants, to…

In recent weeks, we’ve seen companies such as Twitter and Shopify announce their workforce will continue to work from home either full time or in a modified fashion permanently. However, the majority of people are actually looking forward to a return to office, opting against continued work from home. Host Ken Evans chats with Annie Bergeron, Desig…

For brands to go through an extreme organizational pivot, it usually takes several months. But when the pivot is in support of a greater community, one ravaged by an external force affecting millions, collaboration is essential and evidently contagious. In our first episode in our new series, Host Ken Evans chats with Gerry Guitor, President and CE…

The COVID-19 pandemic has undoubtedly brought new challenges to brands, and now there isn’t a brand or marketer who isn’t pivoting in fundamental and in some cases radical ways. Be it restaurants offering heat-and-serve meals or distillers shifting production to produce hand sanitizers, it has certainly been fascinating and inspiring to see. Host K…

In the age of robo-advisors, same-day shipping and ordering lunch through an app, the birth of digital has allowed brands to provide convenient and affordable solutions to simple tasks. Now that we are well into the digital age, we see brands that are changing the game for milestone events – including estate planning. In this episode we chat with E…

To connect with a brand, consumers need to buy into the message and its image. The two go hand-in-hand - If one of these components is missing, the impact of the other is lost. The focus of all marketers should be on bringing a more visual approach to content, as well as well as processes. Xenia Muntean of Planable joins us to discuss the launch of…

When asked by people outside of our area of expertise, "What really drives you professionally?” most communications and marketing pros would say, "A client or project where you can create real change.” While practitioners are finding clever ways to bring this potential to a greater range of programming, few sectors can literally and personally effe…

A decade ago, Canada’s retail landscape revolved around the decision to invest in eCommerce and find that balance between bricks and mortar and online. It has since shifted into manufacturing practices and supply chain, and the rise of “fast fashion.” Today, we’re seeing a tension between luxury and artisanal on one side and value driven brands on …