))
S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba
Manage episode 347224057 series 3409000
Content provided by APEX Public Relations Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by APEX Public Relations Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences.
FOLLOW
Scott: https://www.linkedin.com/in/scott-mitchell-a9728327/
72 episodes
Share
