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Content provided by Mary Chan and Organized Sound Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Chan and Organized Sound Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Crafting a Consistent Brand Story with Brigitte Bojkowszky - EP 73

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Manage episode 404571519 series 2794585
Content provided by Mary Chan and Organized Sound Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Chan and Organized Sound Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.

Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.

Discover Brigitte’s secret sauce for successful brand integration:

  • Why knowing your values is essential to building your brand and your podcast
  • When a podcast isn’t the right move for your business
  • What to ask yourself before you launch your show
  • How the interplay between your podcast and AI is like music

Links worth mentioning from the episode:

Engage with Brigitte:

Connect with Mary!

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

  continue reading

84 episodes

Artwork
iconShare
 
Manage episode 404571519 series 2794585
Content provided by Mary Chan and Organized Sound Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Chan and Organized Sound Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.

Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.

Discover Brigitte’s secret sauce for successful brand integration:

  • Why knowing your values is essential to building your brand and your podcast
  • When a podcast isn’t the right move for your business
  • What to ask yourself before you launch your show
  • How the interplay between your podcast and AI is like music

Links worth mentioning from the episode:

Engage with Brigitte:

Connect with Mary!

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

  continue reading

84 episodes

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