Artwork

Content provided by UTA Brand Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UTA Brand Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

UTA Presents The Findings Report - Blame it on the Clown

28:55
 
Share
 

Manage episode 215264973 series 1462405
Content provided by UTA Brand Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UTA Brand Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 215264973 series 1462405
Content provided by UTA Brand Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UTA Brand Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.

  continue reading

16 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide