178: The Politics of Men's Health - Gabriel Pluguez

The Politics of Everything

Today’s guest is passionate about men’s health – but not just young and already genetically blessed men – especially family-minded men who maybe like many busy folks, have neglected third health and wellbeing as they take care of their careers, families and everything else in between.

Gabriel (Gabe) Pluguez is part of a company called Default Kings – a business that helps family-minded men achieve permanent weight loss by changing their subconscious habits. The company has helped over 252 men drop an average of 27 lbs and is projected to surpass $1.5MM in annual revenue in 2023.

He joined another entrepreneur Joey Yochheim who had started his entrepreneurial journey in late 2020 while studying exercise science at John Carroll University and working as a personal trainer. After 8 months of making $0 online, Joey signed his first client in September of 2021. Four months later, in January 2022, he left school to take on entrepreneurship full-time. Gabe and Joey partnered with Jack Bly too and the three of them in the business have since more than tripled their top line.

More than the growth story I am keen to find out why they have been successful and what matters when comes to helping men be fitter and healthier long term.

We discuss:

1. Tell us your fitness and health experience and how it led you to become part of Default Kings?

2. How can online fitness and wellbeing be more than a fad for clients? How do you keep men engaged and motivated long term?

3. In Australia, men die in greater numbers than women from almost every non-sex-specific health problem. Overall, for every 2 women who die, 3 men die. Compared to women, men visit the doctor less frequently, have shorter visits, and only attend when their illness is in its later stages. Is preventative health the missing link?

4. What impact does fatherhood have on men’s wellbeing?

1. What is secret sauce for Default Kings to keep kicking goals and succeeding?

6. Take away: What is your final takeaway message for us on The Politics of Men’s Health?

To contact Gabe:

Instagram: https://www.instagram.com/gabepluguez/

Twitter: My Calendar (defaultkings.com)

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