It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by amberdainespoe and Amber Daines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by amberdainespoe and Amber Daines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Politics of Everything
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
204: The Politics of Website Conversions - Karyn Parkinson
Manage episode 382571118 series 1449934
Content provided by amberdainespoe and Amber Daines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by amberdainespoe and Amber Daines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In its simplest explanation, a website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. A good conversion rate apparently is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. I assume that is about the volume! I am pretty keen to find out.
Today I speak with Karyn (“with a Y!”) Parkinson. She is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation.
Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.
She’s been featured by Xero, Business Chicks, Afterpay and more.
Everyone wants to find a way to do their eCommerce and website work faster, smarter and more profitably so here we go!
In this podcast, you will learn from Karyn:
1. What she means by “website conversions”?
2. Why is website conversion seen as hard and mystical – how is that able to be better understood by us non-tech-minded people so we can do it better.
3. How has the landscape changed over the past decade or so? Explain with an example or two.
4. How does one measure ROI other than sales when we look at website and ecommerce success?
5. Do you have some hard and fast rules for ensuring that in 2023 your website is fit for purpose?
6. Takeaway: What is your final takeaway message for us on The Politics of Website Conversions?
To reach Karyn:
https://instagram.com/unstoppableecomm
https://www.facebook.com/groups/unstoppableecomm
POE listener offer:
Zencastr is my podcast platform of choice. Use my special link (zen.ai/thepoliticsofeverything30) and use code “THEPOLITICSOFEVERYTHING” to save 30% off your first three months of Zencastr professional. #madeonzencastr
227 episodes
Share
Manage episode 382571118 series 1449934
Content provided by amberdainespoe and Amber Daines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by amberdainespoe and Amber Daines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In its simplest explanation, a website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. A good conversion rate apparently is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. I assume that is about the volume! I am pretty keen to find out.
Today I speak with Karyn (“with a Y!”) Parkinson. She is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation.
Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.
She’s been featured by Xero, Business Chicks, Afterpay and more.
Everyone wants to find a way to do their eCommerce and website work faster, smarter and more profitably so here we go!
In this podcast, you will learn from Karyn:
1. What she means by “website conversions”?
2. Why is website conversion seen as hard and mystical – how is that able to be better understood by us non-tech-minded people so we can do it better.
3. How has the landscape changed over the past decade or so? Explain with an example or two.
4. How does one measure ROI other than sales when we look at website and ecommerce success?
5. Do you have some hard and fast rules for ensuring that in 2023 your website is fit for purpose?
6. Takeaway: What is your final takeaway message for us on The Politics of Website Conversions?
To reach Karyn:
https://instagram.com/unstoppableecomm
https://www.facebook.com/groups/unstoppableecomm
POE listener offer:
Zencastr is my podcast platform of choice. Use my special link (zen.ai/thepoliticsofeverything30) and use code “THEPOLITICSOFEVERYTHING” to save 30% off your first three months of Zencastr professional. #madeonzencastr
227 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to The Politics of Everything
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
