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Brands: Being successful and staying at the top
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Manage episode 297484859 series 2951400
In episode 1 of The Porsche Podcast we talk about brands. Some of them we even take for granted in our use of language. If you search for something on the Internet, you "Google" – and the top model of a product range is often described as “the Porsche” of its class. How does this happen? What makes for successful branding?
Our guests: Maria Sharapova, entrepreneur and exceptional tennis player, and Detlev von Platen, member of the Executive Board Sales and Marketing at Porsche.
You can find more information about the podcast in the Porsche Newsroom at: newsroom.porsche.com/en/podcasts.html
Do you have any questions or suggestions for the Porsche Podcast? Then write to us at: podcast@porsche.de.
Legal notice: newsroom.porsche.com/en/legal-notice.html
7 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 08, 2023 08:06 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 297484859 series 2951400
In episode 1 of The Porsche Podcast we talk about brands. Some of them we even take for granted in our use of language. If you search for something on the Internet, you "Google" – and the top model of a product range is often described as “the Porsche” of its class. How does this happen? What makes for successful branding?
Our guests: Maria Sharapova, entrepreneur and exceptional tennis player, and Detlev von Platen, member of the Executive Board Sales and Marketing at Porsche.
You can find more information about the podcast in the Porsche Newsroom at: newsroom.porsche.com/en/podcasts.html
Do you have any questions or suggestions for the Porsche Podcast? Then write to us at: podcast@porsche.de.
Legal notice: newsroom.porsche.com/en/legal-notice.html
7 episodes
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